Announcement and promotion The sixth series of
Big Brother was first confirmed in 2002, when Channel 4 made a deal with franchise owner
Endemol to keep the show on the air until at least 2005. In early 2005, Channel 4 confirmed that
Big Brother would return for its sixth series in the summer. After speculation that the "evil" theme from the
previous series would not return, executive producer Sharon Powers told the press that Big Brother would "continue to be evil this year". For the fifth year in a row, Channel 4 commissioned graphic designer Daniel Eatock to create the "
Big Brother eye". The eye was a sliced mirror of alternating black and blue strips, in reality, two eyes on top of each other. It was publicly revealed on 30 April 2005. Promotional material included an art installation of the eye at the Truman Brewery in
East London, constructed out of over 1000 cardboard boxes (some of which contained televisions). On 9 May 2005, Channel 4 began airing countdown bumpers eighteen days before the launch.
Presenters and programming Davina McCall, who had presented the show since its
inception in 2000, was confirmed to return to the sixth series as presenter of the live shows, such as launch night, weekly evictions, the finale and other special live shows. Nightly highlights were broadcast on Channel 4, narrated by
Marcus Bentley.
Dermot O'Leary returned as presenter of ''
Big Brother's Little Brother weekdays on Channel 4 and Sunday lunchtime. On E4, live coverage once again dominated its daily and nightly schedule, with additional live streaming online. Nominations Uncut and Diary Room Uncut also returned. Big Brother's EFourum – introduced in the previous year – was revamped and its name changed to Big Brother's Big Mouth'', with
Russell Brand continuing as presenter of that show. It was also announced that E4 would be available on the
Freeview platform from May 2005 to coincide with the beginning of the series.
Housemates and prize For the second year, open auditions were used to select housemates; these took place between 5 February and 6 March 2005. The broadcaster told the press that there would be thirteen housemates with a theme of "unlucky thirteen," inspired by
triskaidekaphobia. The winner stood to earn £100,000; however, two days before the final, housemate Eugene was given a dilemma: to take half of the prize money from the grand prize given by Big Brother. He was unaware that refusing the money would have doubled the prize fund to £200,000. He took the money, which meant that the eventual winner, Anthony, only won £50,000 (the same as Eugene). ==The House==