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Big Deal (film)

Big Deal (Korean: 소주전쟁) is a 2025 South Korean semi-autobiographical drama film loosely based on the real-life sale of Jinro during the 1997 Asian financial crisis. The film follows Pyo Jong-rok, a patriotic financial director at a soju company, and Choi In-beom, a revenue-driven global investment employee, as they clash over the fate of Korea's national liquor brand. It was released theatrically in South Korea on May 30, 2025.

Synopsis
Set during the 1997 Asian financial crisis, the film follows Pyo Jong-rok, the CFO of Gukbo Group, a renowned soju company facing financial turmoil. Choi In-beom, an ambitious employee from the global investment firm Solqueen, approaches Gukbo with plans for acquisition. As the two men, driven by contrasting motivations, engage in a corporate battle, their relationship evolves, with soju serving as a symbolic bridge between them. == Cast ==
Cast
Yoo Hae-jin as Pyo Jong-rok, CFO of Gukbo Group • Lee Je-hoon as Choi In-beom, an employee at global investment firm Solqueen • Son Hyun-joo as Seok Jin-woo, the heir of Gukbo Group • Choi Young-joon as Koo Young-mo, the head lawyer representing Gukbo Group • Byron Mann as the head of the Hong Kong branch of Solqueen • Kim Ki-hae as Baek Seong-bin • Lee Chang-ho as development researcher • Stephanie Michova as Julia • Jang Jae-hyun as reporter == Production ==
Production
The film's cinematography is led by Kim Seong-an, known for his work on Intimate Strangers (2018) and Pilot (2024). Art director Kim Bo-mi, recognized for her contributions to Default (2018) and Escape (2024), brings a nuanced visual aesthetic to the film, capturing the emotional depth of the characters and the era. == Release ==
Release
Originally slated for release on June 3, 2025, Big Deal was rescheduled to premiere on May 30, 2025, to coincide with South Korea's Golden Week holiday, aiming to attract a larger audience during the peak movie-going season. == References ==
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