Big Mac is a cancelled workstation designed by Hartmut Esslinger for Apple Computer using the Snow White design language. Its consumer equivalent was Baby Mac. Development on Big Mac and Baby Mac began in 1984 and stopped after Steve Jobs left the company due to a clash of ideologies with John Sculley. Without the knowledge of Jobs, a project codenamed "Milwaukee" was in development concurrently with the Big Mac and ultimately succeeded it to become the Macintosh II, causing designer Rich Page to leave Apple for NeXT. Esslinger described Baby Mac as his "best design never to be produced", while Jean-Louis Gassée considered it to be a toy.