He finished his education with the
Christian Brothers at the age of thirteen to work on the markets full-time, selling fruit, vegetables and other items. In 1956 he worked as a messenger boy at Walden's
Ford Dealership and was appointed director general of the company in 1965. He went on to set up the Fairlane Motor Company in
Tallaght in 1977 which he developed into the biggest Ford dealership in Ireland by 1981. In 1986, he took over the franchise for Renault car distribution from
Waterford Crystal. The initial purchase price of the operation was £1, however the deal entailed taking on a debt burden of £18 million. This company became known as the Glencullen Group and the Renault distribution arm became known as Glencullen Distributors. Turnover of the business grew to €350 million at its peak, but fell to €4 million loss in 2006, an €18.6 million loss in 2007, and a further loss of €8.2 million in 2008. In April 2006 he was awarded the Chevalier de la
Légion d'honneur by decree of the President of the French Republic for both his work with Renault Ireland and for his humanitarian efforts. The Renault Ireland operation was taken into direct control by Renault S.A.S in 2006. It now operates as a subsidiary of the parent company. He continued to own Ireland's largest Renault retailer, CityGate Motor Group. It had six dealerships around the country – three of which were in Dublin. He also established and owned the Europa Academy, a training facility in
Swords, County Dublin. In October 2012, Cullen's motor-trade business was put into receivership by Ulster Bank. Cullen was said to be "very sad" at the appointment of receivers to his businesses Glencullen Holdings, which operates dealerships in Swords and Liffey Valley. The Muckross hotel went into receivership in April 2013. With the assistance of Robert "Hino" Harris, Bill Cullen in 2014 became the Dublin area dealer for
SsangYong Motor Company.
Other business interests As well as his interests in the motor and hotel industries, Cullen also holds executive positions in other areas: In March 2009, Cullen became an
Executive Editor of
RSVP business magazine. He also offers his services as a paid
motivational speaker to schools, colleges, and the business community.
Space booking Cullen was booked to be one of the first passengers to take a flight into space on
Richard Branson's
Virgin Galactic service at a cost of €250,000. At the time, commercial passenger flights were due to commence in 2009, but actually began in 2023.
Media involvement Cullen regularly appears in the Irish media and is considered a minor celebrity, appearing on television shows, such as
The Late Late Show,
Tubridy Tonight and
The Restaurant on RTÉ He is often parodied by
Tom Dunne on the
Today FM Gift Grub comedy segment. This has led to him being referred to as 'Dr. Bill' because of his honorary doctorate. More recently in 2008, he has taken on the role as the businessman in the Irish version of TV show
The Apprentice. in 2002 detailing his life growing up in inner city Dublin and rising to become one of Ireland's most successful business people. Deidre Leahy of
RTÉ called it a "entertaining and inspirational" book, while Pauline Ferrie of
The Irish Emigrant praised Cullen's decision that all royalties from the book would be donated to the Irish Youth Foundation. In 2005, Cullen released his second book
Golden Apples: Six Simple Steps to Success in which he details principles to achieving business success. Bill Cullen took the
Guinness World Record on 16 April 2005 for the largest ever book signing by signing 1849 copies in 10.5 hours in
Easons,
O'Connell Street. This was 32 copies more than the previous record.
Television In June 2008,
TV3 began inviting applications for an Irish version of popular television
franchise The Apprentice. In the programme, Cullen takes on the role filled in the
American version by
Donald Trump, and in the
British version by
Alan Sugar. His partner Jackie Lavin also acts as a mentor to the apprentices. The show started its fourth season in October 2011; however, in May 2012, the show was cancelled for cost reasons. ==Politics==