MacFarland became the Totems' coach in 1966 and led the team to WHL championships in 1967 and 1968. He retired as coach in 1970 and had a 137-121-33 record as coach of the Seattle franchise. From 1972–74, he served as president of the WHL and arranged a series of games between WHL teams and a Russian all-star team in 1974. After the demise of the WHL and the Totems franchise, MacFarland moved to
Phoenix, Arizona, where he became one of the owners of the
Phoenix Roadrunners and president of the
World Hockey Association from 1975 to 1977. In spite of his previous successes Phoenix fans were appalled at the idea of his involvement with the new WHA franchise, having felt he had continually favored the Totems in decisions impacting the two teams while WHL president. As a result, his decisions were constantly criticised by the local media and a very vocal fan base during the time he managed the WHA franchise. ==Career after hockey==