Unlike other markets, physical music formats in Japan have remained dominant over digital distribution, even into the 21st century. In 2022, physical media accounted for 11% of music industry revenue in the United States; in contrast, it made up 66% in Japan. Although physical media was still dominant, digital figures in Japan were gradually growing. While subscription-based streaming services such as
Spotify struggled to pick up like it had elsewhere, the digital download format
chaku-uta (ringtones, either a shortened or full-length version of a song) gained traction. The boy band
Greeeen, who primarily marketed themselves via
chaku-uta, achieved over one million downloads with "
Ai Uta" (2007), but only reached number 24 on
Oricon's CD-only
Singles Chart. The
Recording Industry Association of Japan (RIAJ) began tracking digital downloads in August 2005.
Chaku-uta went out of relevance in the 2010s, but the song rankings from digital download services still differed from the CD record charts. The top four positions on Oricon's 2017 year-end chart were occupied by the girl idol group
AKB48, whereas the ranking of the download service featured
Gen Hoshino's "
Koi" and
Mr. Children's "Hanabi" in top positions. Journalist Sōichirō Matsutani, writing for
Bunshun Online, believed that this sales tactic resulted in Oricon's CD-only charts failing to accurately portray which songs were actually receiving the most listens. == History ==