Much like the earlier
Billionaires for Bush, its members arrived at events (both pro- and anti-reform) in phony limousines wearing fancy attire (tuxedos, top hats, evening gowns, pearls etc.) and addressed one another by pseudonyms such as "Phil T. Rich", "Z. Roe Compassion" and "Frida Market". They carried signs with slogans such as
Let Them Eat Advil,
Do Not Harm Our Bottom Line and ''If We Ain't Broke, Don't Fix It!'' (the latter also being the group's official motto). Their chants included:
Walk. It. Off.,
Wealthcare, Not Healthcare! and
Your Pain, Our Gain. Their repertoire also included songs with satirically modified lyrics set to well known tunes such as
The Battle Hymn of the Republic and
We Shall Overcome. They were always friendly and polite to reform opponents, making sure to thank them profusely for fighting to protect their supposed fortunes. Likewise they adopted a polite but faux taunting posture towards pro reform advocates. Often these tactics created confusion, with reform opponents returning their friendly gestures and supporters responding angrily back. == History ==