Windows Live Shopping was originally launched in Beta form as part of Microsoft's
Windows Live suite. It was built entirely on AJAX technology and had many social and community features. In addition to a retail shopping website, it featured drag-and-drop items to a shopping list, share lists with other users, product and seller reviews, public shopping guides with
Windows Live Shopping Guides and an enhanced preview. On February 20, 2007, Windows Live Shopping beta was rebranded as MSN Shopping. Part of the reason for this decision was to reduce the number of shopping services Microsoft offered, which included
MSN Shopping,
Windows Live Expo and
Live Product Search. Microsoft's spokesperson stated that the beta testing was intended to obtain an insight into user behavior and the data would be incorporated into plans for future products. It was stated that user-created content from Windows Live Shopping beta (lists, guides, and reviews) would continue to be available on MSN Shopping.
Windows Live Shopping Guides was discontinued as part of the rebranding. As MSN Shopping, the service aggregated millions of product offers from thousands of retailers, allowing users to search or browse for products. Searches could be sorted by relevance, popularity or by price (either ascending or descending). Refinements were available to allow the user to narrow the results set. On August 23, 2013, Bing announced that it would replace Bing Shopping with Product Search which integrates product results within Bing search results instead of linking to a separate webpage. == Cashback program ==