1960–1999 Hong Soon-ji () founded Daeil Corporation on 13 September 1967. Hong had founded the company with experience from making ice cream in
Vietnam and selling it to the
U.S. military in the 1960s. Donong Plant 1 was also completed in
Namyangju in 1973. In 1974, Binggrae's first mainstream products were released. (투게더), the first carton ice cream product made from raw milk in Korea was released in January of that year, and
Banana Flavored Milk (바나나 맛 우유), a milk beverage was released in June. Starting in 1977, Daeil entered the fermented milk business (
yogurt). In 1976, the partnership with Foremost Inc. ended, and the trademark was changed to Binggrae due to the
Korean Language Purification Movement. In 1978, Daeil was listed on the
Korea Stock Exchange. In 1982, Daeil Dairies was then renamed to Binggrae. The
Gimhae Plant was completed in 1982. In 1984, Binggrae made a partnership with
Nissin Foods to develop instant ramen, subsequently releasing urijib (우리집) ramen in 1986. In 1987, Binggrae opened the Binggrae Food Research Center and was designated as the official ice cream for the
1988 Seoul Olympics. In January of that year,
Melona (메로나, Pronounced Merona), a creamy
melon ice cream was released. In 1993, Binggrae was designated as the official ramen and ice cream supplier of the
Daejeon Expo.
2000–present In April 2003, Binggrae made a business alliance with
Samyang Foods, and moved its
ramen business to
Pulmuone in the same month. As of 2010, around 5.3 billion bottles of Banana Flavored Milk have been sold across the country. As a result of the acquisition, Binggrae now holds 40.7% of the South Korean Ice cream market, and sales rose 19.6% in 2021 to 1.14 trillion won (US$949 million). Additionally, 70% of South Korean Ice cream exports to the United States were Binggrae products as of 2020. December 2021, Binggrae started working with ramen manufacturer to re-launch their ramen. == Marketing ==