The game was initially branded as the
BioSteel All Canadian Game when
BioSteel was its title sponsor until 2023, when the company filed for
bankruptcy late that year. The Games' co-founder John Celenza who was also the CEO and co-founder of BioSteel had left the company earlier in the year. In 2024, the games were played without a title sponsor & were branded as the All Canadian Basketball Games. On March 20, 2025, Celenza's new company that he co-founded as its new CEO, Cizzle Brands, signed a 5-year title sponsorship deal for its flagship brand Cwench Hydration to rebrand the game as the
Cwench All Canadian Games. In 2026, the CWENCH title sponsorship branding was not featured for the All Canadian Games. ==Broadcasts==