Birds & Blooms was started in 1995. The magazine has its editorial offices in
Milwaukee, Wisconsin. The magazine is produced once every two months. Most of the articles and
photographs in the magazine are reader-submitted, giving the magazine a non-scientific approach. It contains information on how to attract birds and other wildlife to the backyard and other information of interest to outdoor enthusiasts and amateur
ornithologists and
lepidopterists. The magazine targets audiences from two hobby demographics: gardening and birdwatching. In 2008, 70% of American adults were involved in gardening, and 6.4% were bird-watchers. In May 2005,
Birds & Blooms began publishing
Birds & Blooms EXTRA with magazine issues published six months a year on alternating months to the original
Birds & Bloom magazine. ==See also==