received from a group of
White House interns. As written in the encyclopedia
Celebrating Life Customs Around the World, birthday cards are the "most popular greeting card to send and account for around 60 percent of all greeting cards bought" (Williams). Research suggests that birthday cards may be "indicators of societal attitudes towards aging, communication of love, and gender-based expressiveness." For example, one study analyzing 150 birthday cards in 1981 found negative views on
aging portrayed through humor. A 2017 study of online greeting cards found similar portrayals. In attempt to prevent
high-risk drinking at 21st birthday celebrations in the United States, several
public health studies have used birthday cards to try to modify drinking behavior. A 2009 survey of the attempts "indicated that the birthday card intervention was not successful at reducing drinking or consequences". == History ==