By the 1970s artists, seeking more control over their work but also the display and distribution, turned to mass media, new technology and communication technologies. Video, photography and audio became the media of choice for artists with a feminist practice. In particular, women artists utilized performance and technology to both engage the viewer but also as a form of direct documentation, often utilizing the artist's body.
Birthday Suit – with scars and defects is an important early example of feminist video art. Steele's approach to identity is both matter-of-fact but also fictionalized, employing irony and as an extension of
conceptual art, practices of directness and banal bluntness. Early video art employs approaches first found in performance and
body art in the 1960s. Addressing
voyeurism (both from the mass media and modernist impulses) and using
documentary tropes, in particular
direct cinema, the first generation of video art's concerns with sexuality and sexual politics aligned it with feminist discourse of the era. Feminist art in the early 1970s operated in the "ideological" and "linguistic" space of the body. Steele's
Birthday Suit engages with "nudity, pain and memory", reinventing the "adult female body" through memory. A form of "critical embodiment" Steele's video
self-portrait "counters
normative 'pedagogical spectacles' of women's bodies" by emphasizing the "unhealthy... body in ways that forcefully enact embodied agency." == Reception and legacy ==