In 2004, the company acquired a license for $62 million for the
Woolite trademark for all carpet and upholstery cleaning formulas. It has also moved into the pet-care industry, manufacturing attachments and solutions designed specifically for cleaning up pet hair and stains. Whereas other competitors saw sales decline by numerous percentage points during the
economic downturn, Bissell's sales remained steady. which is the market leader as of 2020. It was the title sponsor for the
Bissell Pro Cycling Team. Bissell established the Bissell Pet Foundation which receives a donation for every Bissell purchase to save pets and provide grant money and assistance to various animal non-profits in all 50 US states. ==References==