The brand was founded by Susanne Langmuir in 2011 and launched in 2012. As of 2022, BITE Beauty ceased to exist. BITE Beauty now operates as "Lip.Lab", a brick-and-mortar retailtainment experience where customers can create their own lipsticks choose the texture, scent, case color and have a selected name engraved on the lipstick tube and
lip balms. As of December 2022, there were 10 lip labs in operation, the locations include: • Two boutiques in
New York City:
Soho (the flagship store) and
Williamsburg •
Toronto • Two boutiques in
California:
Irvine and
Los Angeles •
Las Vegas • West Loop
Chicago •
Northpark Center,
Dallas •
Paris at
La Bon Marche • Downtown
Nashville == References ==