In the early 1990s, Bivins’
Biv Entertainment management firm scored multiple successes with developing new acts (
Boyz II Men,
ABC,
BBD: the East Coast Family) in conjunction with Motown Records. As a result, Motown bankrolled Bivins his own imprint, Biv 10 Records. The company's logo featured an outline of a hand holding a basketball with the name ‘BIV 10’ printed on the hand above the wrist. While the label went on to score minor success with teen R&B groups
Subway and
702, significant success largely evaded the company. The more prominent acts that Bivins had cultivated, like Boyz II Men, were established before the commencement of the Biv 10 label, and were instead signed to Motown directly—where they remained after the launch. In 2000, distribution of Biv 10 switched from Motown to
Universal Records, with the release of
BBD, the studio album from Bell Biv Devoe. In 2002, the label was dismantled & folded into Motown. This is a list of artists who recorded for
Biv 10 Records. Listed in parentheses are names of affiliated labels for which the artist recorded for Biv 10 in conjunction with. ==Artists==