Black River Entertainment was started in late 2007 by
Nashville session musician Jimmy Nichols (James Ginnetti), his wife Tonya Cochran Ginnetti, and
Terry and
Kim Pegula. Black River's first signing was former
RCA recording artist, Jeff Bates, who had previously reached the
Billboard top 40 with three of his songs. Label president Jimmy Nichols (along with
Kenny Beard and
Mickey Jack Cones) produced Bates' self-titled album that was released in April 2008. During preparation for Bates' release, Black River began their search for their next potential artist. Singer/songwriter
Sarah Darling was discovered via her MySpace music page. Darling had already made her name known to the public when she was a finalist on
E! Entertainment Television's reality show
The Entertainer, hosted by
Wayne Newton. The label signed Darling and moved into the studio in the summer of 2008 to record her debut album,
Every Monday Morning (released on June 16, 2009). Her single, "Jack of Hearts" successfully made its debut on
CMT's top 20 countdown. Darling's first top-40 country hit (and the label's second), "Home to Me," peaked in fall 2012, after which she left the label. After much success with two artists, they signed their third, Emma Jacob, in February 2009. Nichols produced her album, along with her manager, Lex Lipsitz, who also manages
Kate and Kacey. Black River does the majority of their recording in the studio "Ronnie's Place" which is located in their building in Nashville. It was previously owned by
Ronnie Milsap. Black River signed
Craig Morgan in 2011. Morgan, who has compiled fifteen top-40 singles on the country charts over the course of his career, had previously been with
BNA Records,
Broken Bow Records and
Atlantic Records prior to joining Black River. Morgan gave Black River its first single ("
This Ole Boy") to reach the Top 40 of
Billboard's
Hot Country Singles chart. On October 8, 2012,
CMT reported that
American Idol alumni
Kellie Pickler had signed with the label, and had already begun working with her on her fourth studio album.
The Woman I Am was released on November 11, 2013. In January 2013, Black River Entertainment added The John King Band to the roster. In December 2013, the label added
Kelsea Ballerini to their roster, and released her debut single, "
Love Me Like You Mean It," in 2014. It serves as the lead-off single to her debut album,
The First Time, which was released on May 19, 2015. "Love Me Like You Mean It" reached number one on the
Billboard Country Airplay chart for the week ending July 4, 2015, giving Black River their first number-one hit on that chart and also earning the label the distinction of being the first independent label to bring a female artist's debut single to the top of the country chart; they are also the first independent label to have a female artist at number one since
Taylor Swift's "
Ours" led in December 2012. Ballerini's song "
Half of My Hometown," a collaboration with
Kenny Chesney, won the Video of the Year and Musical Event of the Year at the
55th Annual Country Music Association Awards in 2021. On April 28, 2023, parent company
Pegula Sports and Entertainment announced its dissolution. The move is unlikely to change Black River operations, which have largely operated in Nashville separate from the sports teams that formed PSE's core business. In December 2024, it was announced that
Chris Young had signed with Black River after leaving his longtime record label
RCA Nashville. ==Current Artists==