Beginning with the 8700-series models in 2006, RIM began to aggressively add consumer features to BlackBerry models, in an aim to capture more of the consumer market from competitors such as
Treo,
Nokia Eseries, and
Motorola Q. In this progression of models, the additions include better quality screens, more memory, built-in chat software, cameras,
microSD memory card support, built-in mapping software, and other consumer-specific features. The BlackBerry Pearl 8100 was the first BlackBerry without a
trackwheel, which was replaced by a miniature
trackball to enable full 4-way and mouse-style navigation on a BlackBerry. The look of the new trackball gave the "Pearl" its name. The 9000 series was launched in 2008.
Porsche Design series In 2011 BlackBerry announced a partnership with
Porsche Design to produce a small number of luxury handsets that used the internals of its current flagships but replaced the exterior with premium materials and a bespoke user interface. The final model in the series, the '''BlackBerry Porsche Design P'9983''', was announced in September 2014 as a QWERTY-equipped BlackBerry 10 device with a 3.1 inch 720×720 display, 1.5 GHz dual-core Snapdragon S4 chip, 2 GB of RAM and 64 GB of internal storage plus microSD expansion. It closely followed the hardware of the
BlackBerry Q10, but added a glass-like rear panel, redesigned keyboard with forged-look key caps and a Porsche Design software theme; later "Graphite" variants were sold in limited numbers at prices exceeding US$1,500 in some markets. ==BlackBerry 10==