On March 20, 2013, Harry and Stein stopped by the talk show
Soundcheck on
WNYC 93.9 FM to premiere the track "
Make a Way". The band embarked on the Blast Off Tour across Europe from June 11 to July 10, 2013. The band performed six songs from the album: "Rave", "
A Rose by Any Name", "Take Me in the Night", "Winter", "
I Want to Drag You Around", and "
Sugar on the Side". Prior to this, Harry and Stein appeared on
BBC One's
The One Show to promote the new album and the Blast Off Tour, with Stein saying that he felt the new tracks were the best yet. "A Rose by Any Name" was released on June 21, 2013, as the lead single from
Ghosts of Download in Europe. On June 18, Blondie announced their North American No Principals Tour for fall 2013. Each ticket purchased for the tour included five tracks from the album: "Make a Way", "
I Want to Drag You Around", "Can't Stop Wanting", "
A Rose by Any Name", and "I Screwed Up". However, some fans received "Sugar on the Side" instead of "A Rose by Any Name". The song "Mile High" was debuted during the later shows of the tour. On October 24, 2013, Harry appeared on the
Project Runway All Stars (season 3) season 3 premiere as a guest judge, and the song "Sugar on the Side" debuted on the show's
Twitter account during the episode. The track was later released on December 17, 2013, as the album's second single in North America. The album's third single, "I Want to Drag You Around", made its world premiere on
BBC Radio 2's
The Ken Bruce Show on April 3, 2014. It was also named "Record of the Week" on BBC Radio 2 for the week beginning April 21, 2014. A lyric video for the song, featuring J. H. Williams III's graphics for the album, was uploaded to the band's official
YouTube page on April 23. The album itself became "Record of the Week" on BBC Radio 2 for the week beginning May 5, 2014, meaning that one song from the album was played each day on BBC Radio 2. From May 5 to 9,
The Guardian streamed tracks from
Ghosts of Download daily on
its website via
SoundCloud. The band recorded a session at the
BBC's
Maida Vale Studios for the
BBC Two show
Newsnight on May 13, 2014, featuring new and older songs. On the same day, the band appeared on
Good Morning America to perform "Sugar on the Side". Blondie also performed "Sugar on the Side" and "One Way or Another" on
The Daily Show on May 14, followed by a performance of "
Heart of Glass" on
Live! with Kelly and Michael on May 19. On May 24, 2014, the band embarked on a world tour in support of
Blondie 4(0) Ever, including dates across North America and Europe. The tour commenced at the
Tropicana Casino & Resort Atlantic City in
Atlantic City, New Jersey, and concluded on October 3, 2014, at
Harrah's Resort Southern California in
Valley Center, California. ==Commercial performance==