"
My My My!" was released as the lead single from the album on 10 January 2018, and was accompanied by a music video directed by Grant Singer. The second single "
The Good Side", was released nine days later. It is an
acoustic track about a breakup, with Sivan explaining that the song is an open letter to an ex-boyfriend. The title track "
Bloom", a song about
anal sex, which was promoted by the hashtag "#BopsBoutBottoming" that was trending on
Twitter, was released on 2 May as the third single. "
Dance to This", featuring American singer
Ariana Grande, was released on 13 June as the album's fourth single. The fifth single, "
Animal", was released on 9 August. On 14 June, Sivan announced a
Target special edition would be released featuring two new songs, "This This" and "Running Shoes". The album was released on 31 August 2018 by
EMI Music Australia and
Capitol Records. Sivan promoted the album via
the Bloom Tour, which began on 21 September in
Irving,
Texas, and ended on 30 November 2019 in
Chengdu, China. ==Critical reception==