MarketBluebird Group
Company Profile

Bluebird Group

PT Blue Bird Tbk, operating as Bluebird Group, is an Indonesian transportation company based in Jakarta. Established in 1972, the company is known for its Bluebird taxicab service as well as other transportation services.

History
Blue Bird Group was founded by Mutiara Fatimah Djokosoetono, the wife of Djokosoetono, who was the founder of the Jakarta-based College of Policing (STIK) and the College of Military Law (AHM), as well as the first dean of the Faculty of Law at the University of Indonesia. She founded the company with her two sons, Chandra Suharto and Purnomo Prawiro. They established a non-argo taxi company named Chandra Taksi (after Chandra Suharto), which is considered the predecessor of Blue Bird. Chandra Taksi started its operation from two cars granted by the people at PTIK and AHM. Chandra Taksi was considered an illegal taxi operation (taksi gelap) because the company utilised private cars for taxi service. They officially founded Blue Bird in 1972, with their other business partners after had obtained permit from Jakarta Office of Transportation. Blue Bird pioneered several innovations in the Indonesian taxicab industry, including argometer-based tariffs, air-conditioned taxis, and GPS system installations. On 30 March 2017, Blue Bird collaborated with the technology group Gojek to launch Go-Blue Bird, which enable consumers to order Blue Bird taxis directly through the Gojek app. On 6 June 2018, Blue Bird unveiled a new company logo. At the same time, the company respelled its name to Bluebird, where the additional space between the word 'blue' and 'bird' was removed, merging both words into one. This spelling alignment was also applied to the company's business units; for example, Silver Bird was respelled to Silverbird. On 22 April 2019, Bluebird launched their electric taxi fleet, e-Taxi, which consist of 25 BYD e6s for the regular Bluebird taxis and 5 Tesla Model X 75Ds for the executive Silverbird taxis, a first in the Indonesian taxicab industry. Both e6 and Model X taxis went on service in 1 May 2019, coinciding with the company's 47th anniversary. == Business units ==
Business units
Bluebird Group is known for its two land transportation services: Bluebird regular taxis and Silverbird executive taxis. The company has since then expanded further into other business such as vehicle rental, pre-owned vehicle sales, intercity transport, charter transport, logistics, property industry, heavy equipments, and IT consultation services. Silverbird Silverbird (previously spelled as Silver Bird) focuses on executive taxis. It was first started operations in 1993, originally dating back to Bluebird's involvement in the 10th Summit of the Non-Aligned Movement in September 1992. It is the first executive taxi service to be operated in Indonesia. File:Nissan Cedric, Transport Museum TMII, Jakarta.jpg|Nissan Cedric (Y31), the first Silver Bird taxicab File:2004-2007 Mercedes Benz C 230 (W 203) Sport sedan, Silver Bird taxi (2007-11-01).jpg|Mercedes-Benz C-Class (W203), old Silver Bird livery File:Toyota Camry (XV40) taxi (rear), Jakarta.jpg|Toyota Camry (XV40), old Silver Bird livery File:2025 Toyota Alphard Silver Bird taxi rear view.jpg|Toyota Alphard (AH40), Silverbird livery Ironbird Ironbird (previously spelled as Iron Bird) focuses on logistics. It was established in 1993. Goldenbird Goldenbird (previously spelled as Golden Bird) focuses on vehicle rental and driver services. It is the current name to the company's initial business prior to their establishment, Chandra Taksi. Originally founded in 2005 in Bandung, it is widely recognized as a pioneer in the "executive shuttle" segment, offering high-end, point-to-point (or pool-to-pool) transportation. File:Cititrans Busline Suci, Bandung..jpg|The Cititrans Busline fleet, featuring the Hino RM280 Jetbus 5, is stationed at the Suci pool in Bandung. File:Cititrans Super Executive Busline 28S.jpg|Seat 12 on the Cititrans Super Executive 28S Jetbus 5 by Adiputro. Birdmobil Birdmobil (stylized as BirdMobil) was launched on 30 August 2023. It focuses on marketing used passenger vehicles, including retired Bluebird, Silverbird and Goldenbird cars. Prior to its establishment, Bluebird Group initially only offered used vehicles that were phased out from one of their business units after four- to five-years in service under their own entity. Other ventures In April 2025, Pusaka Satria Utama (PSU), one of Bluebird's parent companies, entered the public bus system in Jakarta, operating Minitrans city buses for Transjakarta. == Gallery ==
Gallery
File:Big Bird and DAMRI Shuttle Buses at Tegalluar Station.jpg|A Big Bird shuttle bus parked right next to two Damri Toyota Hiace shuttle vans at the Tegalluar Station in Bandung ==Notes==
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