The documentary comes out of Helfand's desire to have a safer environment for her parents to live in, after she discovers that they covered their house in
vinyl siding. Throughout the documentary, Helfand intends on revealing that vinyl siding creates a dangerous living environment for people living in the house covered with vinyl siding, and for the environment around them. To explore her theories, Helfand and her team visit three different locations. The first is
Lake Charles, Louisiana, the home of one of the biggest PVC plants in the United States. She interviews various local residents and learns that most of them know the problems associated with the plant, but either don't see ways to fix them or don't have any desire to fix them. Helfand seems to become a bit frustrated with the lackadaisical attitude that some of the residents have in this section. Also during her time in Lake Charles, she meets some members of the Vinyl Institute, an organization that defends the interests of the vinyl industry, and representatives from the Institute initially refuse her questions about any harmful effects from PVC production. Helfand meets Elaine Ross as well, whose husband was killed as a result of working in the PVC production plant owned by Vista, and learns about her lawyer, William "Billy" Baggett, whose work in her case is starting to make a serious change towards safer plants and better regulations. After spending time in Lake Charles, Helfand and her team travel to
Venice, Italy, where they meet more citizens hurt by large vinyl productions plants. The problem, they discover, is a worldwide issue. Helfand meets and interviews Dr. Caesar Maltone, a biologist whose experiments helped to create the basis for most of the lawsuits against vinyl production plants around the world. The documentary reveals that a few large vinyl production companies signed a secrecy agreement to make sure Maltone's findings stay secret from the rest of the world. The documentary focuses mainly on the Italian company
EniChem, which is located in Venice and was the focus of Maltone's study. But, the vinyl producers do set certain rules and regulations on vinyl productions plants to try to avoid excessive lawsuits. For example, they declare that the limit of exposure that any given worker will have in the process of vinyl production is 1 ppm (part per million). But, after Helfand consults with Maltone again, he reveals that no limits that companies put can fully prevent exposure when production happens. Helfand returns again to Louisiana, this time to a community near Lake Charles named
Mossville. This community was so hurt by the pollution from nearby vinyl production plants that their groundwater supply was affected, and the community is largely deserted. Because of this disaster, along with problems in Lake Charles, Helfand showcases the work of the Louisiana Bucket Brigade, which is a community organization that works with homemade air quality testers to make sure their community is held to the right environmental standards. From Mossville, Helfand travels to California to discuss some alternatives to the vinyl siding on her parents' house, and learns about many different alternatives that are used in property building in lieu of traditional vinyl siding. To end the film, she finds a safe alternative to vinyl siding by using repurposed wood, and gives her parents' house good protection from the elements, while being environmentally and economically conscious. == Background ==