The program was started in 2003 by former producer Todd Eklof with Kentucky Farm Bureau credited as its title sponsor. During the first season, the program was also hosted by Eklof, a former
WHAS-TV reporter. From its inception the program aired on Louisville's WBKI TV, while being simulcast in Lexington, and Bowling Green, Kentucky's three largest markets. Soon after it began airing in Kentucky, the program found a national audience on RFD TV. After the second season began Eklof was replaced as host by Farm Bureau radio producer and long-time agri-reporter Mike Feldhaus. After the end of the second season, Eklof left Kentucky Farm Bureau to become a full time minister. Feldhaus continued as host until season 5, he was replaced by Bob Shrader and Matt Hilton, who also produced the program. This Shrader/Hitlon duo remained in place until the conclusion of the program's 11th season when Shrader retired. During the program's 12th-14th season, Hilton served as the sole host. ==Awards and recognition==