Later "Bo Knows" ads saw Jackson trying his hand at
cycling (in 2012, he launched a
Gran Fondo in Alabama after the
Alabama tornadoes of March 2012 sponsored by Nike),
soccer (featuring
Ian Rush),
cricket (featuring
Ian Botham),
surfing,
weightlifting,
auto racing, and
horse racing as a
jockey. A revision of the original "Bo Knows" ad ended with Jackson having learned the guitar and sharing licks with Bo Diddley. In one version of the commercial, after Jackson is shown trying several activities, a confused
Sonny Bono walks into the shot and says (playing off the tag line), "I thought this was another Bono's commercial." In another, Bo Jackson grew frustrated with an over-the-top musical number and walked off the set.
George Foreman, sensing an opportunity to seize the spotlight, took his place in the musical number. The ad campaign was very successful, making cross-trainers Nike's number-two line behind its famous basketball shoes. It was subsequently parodied by the
ProStars cartoon, which featured likenesses of Jackson,
Wayne Gretzky, and
Michael Jordan. While the character based on Jackson spoke normally, he would say in the
third person "Bo knows [____]" when asked or prompted to do something in almost every episode. There was also a
public service announcement variant encouraging students to stay in school, which had multiple copies of Bo appearing simultaneously humorously discussing how Bo knows various academic subjects. The "Bo Knows" campaign also appeared in
Madden NFL 22. ==In popular culture==