2000–2003: Debut and commercial success in South Korea and Japan Kwon Bo-ah was born on November 5, 1986. At the age of eleven, BoA accompanied her older brother Kwon Soon-wook to an SM Entertainment talent search in 1998. Though Soon-wook auditioned as a break-dancer, She has said that her early influence as a singer was
Seo Taiji. The album was moderately successful; it entered the Top 10 of the South Korean charts and sold around 156,000 units. Meanwhile, her Korean record label, SM Entertainment, made arrangements with Japanese label
Avex Trax to launch her music career in Japan. She was forced to quit school to prepare Her debut Japanese album,
Listen to My Heart, was released on March 13, 2002. The album was a breakthrough in BoA's career, becoming an
RIAJ-certified million-seller and debuted atop the Oricon, the first album by a Korean artist to do so. It was promoted with several singles: the Top 20 hit "
ID; Peace B" (originally from the eponymous album), "
Amazing Kiss", "
Kimochi wa Tsutawaru", the Top 5 hit "Listen to My Heart", and the Top 10 "
Every Heart: Minna no Kimochi". After the
September 11, 2001 attacks, BoA recorded the charity single "
The Meaning of Peace" with
Kumi Koda as part of Avex's
Song Nation project to raise funds for charity. From 2001 to 2007, BoA hosted ''Beat it BoA's World'', a radio program on the
Japan FM Network. After the release of
Listen to My Heart, BoA released her second Korean studio album,
No. 1, a month later on April 12, 2002. The album sold around 544,853 units and became the fourth-best-selling record of the year in South Korea.
Jumping into the World, a Japanese re-release of the mini-album ''Don't Start Now''), was her first Japanese studio album. BoA's second Japanese studio album,
Valenti (January 2003), became her best-selling album, with over 1,249,000 copies sold. Three singles preceded its release: "
Valenti", which peaked at the number-two position on the Oricon chart, "
Kiseki / No.1" and "
Jewel Song / Beside You: Boku o Yobu Koe", both which also peaked at the number-three position. In support of the album, BoA launched
BoA 1st Live Tour Valenti, her first Japanese concert tour. Later in the same year, BoA released her third Korean-language studio album,
Atlantis Princess on May 30, 2003, and then released a mini-album
Shine We Are! on December 4, 2003. The former was the fifth-best-selling South Korean record of the year with around 345,000 units sold; the latter sold around 58,000 units.
2004–2008: New image, foray into China, and creative control Her third Japanese studio album,
Love & Honesty (January 2004) was a musical "change in direction": it contained a rock-dance song ("
Rock with You") and "harder" R&B. Though the album failed to match
Valenti in sales, it topped the Oricon chart for two weeks and became RIAJ-certified triple-platinum. In support of the album, BoA held a tour,
Live Concert Tour 2004: Love & Honesty, spanning nine performances and attracted approximately 105,000 attendants. BoA reinvented her image for her fourth and fifth Korean albums,
My Name (June 2004) and
Girls on Top (June 2005), shedding the "cute" and "youthful" style that had characterized previous years and adopted a more "sexy" and "sultry" look. while
Girls on Top ranked fourteenth in 2005 with 113,000 units sold. In September 2004, BoA instigated controversy in Japan when she donated
₩50 million to a memorial project for
Korean independence activist and nationalist
An Jung-geun. Her fourth Japanese studio album,
Outgrow, (February 2006) reached the number-one spot on the Oricon chart for its first week of release, making it her fourth consecutive original Japanese album to do so. With 220,000 copies sold, it became her lowest-selling first-week debut for a studio album at that point. "
Do the Motion", the first single from the album, reached the top spot, making her the fourth non-Japanese Asian to have a number-one single on the Oricon charts. "
Merry Christmas from BoA" (2005), the album's last single, was the singer's first digital single. That May, BoA renewed her contract with SM Entertainment until 2012. At the time it was noted that she had a shareholding in the company of 100,000 (Approximately worth $1m USD). She performed "Everlasting", the image song for Roman Polanski's
Oliver Twist (2005 film). She also voiced Heather the possum in the Korean and Japanese version of the animated film
Over the Hedge. On September 21, 2006, she released her first digital single in Korea, a Korean version of "
Key of Heart". In support of
Outgrow, BoA launched a special
Zepp tour, B0A The Live, on September 29, 2006, which lasted until October 29. She staged her first Christmas concert on December 7, 2006. Three singles preceded BoA's fifth Japanese studio album,
Made in Twenty (January 2007): the Top 3 "
Nanairo no Ashita (Brand New Beat)/Your Color," the Top 10 "Key of Heart", and the No. 2 hit "
Winter Love". The album, which contained R&B and dance songs as well as ballads, debuted at the top of the weekly Oricon charts, making the album her sixth in a row to do so (including one compilation). Having previously compose the song "No More Make Me Sick" for
Made in Twenty, BoA assumed creative control over her sixth Japanese album,
The Face (February 2008). The album debuted at the top of the weekly Oricon charts, making BoA one of only two artists in Japan to have six consecutive studio albums top the Oricon weekly charts (the other is
Ayumi Hamasaki, who has eight consecutive number-one albums). On June 9, 2008, BoA and nine other artists from around the world recorded an English cover of
Wei Wei's "Dedication of Love". Produced by
Roald Hoffmann and Brian Alan, the single was used to raise funds for victims of the
Sichuan earthquake. But due to a tight schedule, BoA was pulled back from this project. Korean jewelry brand Ramee also released, "Ramee by BoA", a line of jewelry designed by the singer herself.
2008–2012: American expansion and return to Asia On September 2, 2008, it was announced that BoA would make her American debut under a new subsidiary label, SM Entertainment USA. Hoping to become a "world-renowned entertainer" in the vein of
Janet Jackson, BoA's debut American single "Eat You Up", was produced by
Thomas Troelsen, and released on October 21, 2008. It charted at No. 9 on the
Billboard Hot Dance Club Play chart. The following year, she released "
Eien/Universe/Believe in Love" and was also featured in
Ravex's single "Believe in Love". BoA's
self-titled English album was released in the U.S. on March 17 and featured tracks by producers
Bloodshy and Avant as well as a duet with
Sean Garrett. Her second Japanese compilation album,
Best & USA was released on March 18 tying together a compilation of recent hits in Japan with her English-language debut. Though she stated that "[i]t has always been my dream to debut in America," she found English tougher to learn than Japanese and despite living in West Beverly Hills, found it difficult to make friends. where she also performed the song "Energetic" for the first time in public, in addition to "Eat You Up" and "I Did It for Love". On August 31, SM USA released
BoA Deluxe, a repackaged version of her debut English album. The album contained two new tracks and the radio edit version of "Energetic". in December 2010 With her U.S. career struggling to gain traction, BoA returned to East Asia to release her seventh Japanese album,
Identity (February 2010). Promoted by the singles "
Bump Bump!" featuring
Verbal from
M-Flo and "
Mamoritai: White Wishes" (December 2009), the album only charted at No. 4, selling 37,606 copies in its first week. With little promotion from her label, it ended her run of six consecutive No. 1 albums, suggesting that it would be impossible for her to sustain her career in three territories simultaneously. Her first Korean album in five years,
Hurricane Venus, was released on August 5, 2010, and sold 55,776 units making it the 22nd best selling album in South Korea for 2010. She also represented South Korea and performed at the
7th Asia Song Festival, organized by
Korea Foundation for International Culture Exchange, at the
Seoul Olympic Stadium. BoA made her Hollywood movie debut in the dance film
Make Your Move 3D, playing the character Aya opposite
Derek Hough. Although production ended in 2011, the film was released in 2013. The movie received mixed reviews, with Inkoo Kang of the
Los Angeles Times praising the choreography but stating that "[w]henever actor Derek Hough and BoA stop leaping and twirling, [it] is an underwritten mess." To celebrate the 10th anniversary of her Japanese debut, BoA released "
Milestone", which ranked at No. 4 on the Oricon Weekly Music-DVD charts. She also held her 10th anniversary concert from December 10 to 11 at Tokyo International Forum. Following the concert, BoA shifted her activities to her native county, joining the judging panel on
SBS's audition program
K-pop Star as a representative of S.M. Entertainment, alongside
Yang Hyun-suk from
YG Entertainment and
Park Jin-young from
JYP Entertainment. BoA received praise for her ability as a judge with her insightful comments and discerning eyes, and also sang the theme song "One Dream". For her seventh Korean album,
Only One (July 2012), BoA wrote and composed its title track, while its dance steps choreographed by NappyTabs, who has previously worked with BoA in
Cobu. Upon its release, "Only One" achieved an all-kill on several music charts. She followed this up with the second "The Shadow", was released August 18, 2012. Additionally, she recorded the song "
Lookin'" featuring
The Quiett for Hyundai's 'Premium Younique Lifestyle' campaign.
2013–2015: Music production, television role, and 15th anniversary BoA launched her first Korean tour with
BoA Special Live 2013: Here I Am tour at the Olympic Hall, and released the song "
Disturbance", which she wrote and composed, to commemorate her first concert tour in South Korea. In September 2013, BoA starred in KBS' two-episode drama special
Expect to Date alongside
Choi Daniel and
Yim Si-wan, her full first role in a drama, following a string of cameo appearances. She received praise for her acting performance. She also participated in ''
Infinity Challenge's'' bi-annual song festival and was paired with
Leessang's
Gil, with the two co-produced the song "G.A.B". In March 2014, BoA was appointed as a de facto creative director in S.M. Entertainment, alongside labelmate
Kangta; she was placed in charge of mental care of artists who debut at a young age. The singles for BoA's eighth Japanese album, ''
Who's Back?'' (September 2014), were released over a span of four years prior to the album's release:"
Woo Weekend" and "I See Me" in 2010, "Milestone" in 2011,
Only One", "
Tail of Hope" and "
Message / Call My Name" in 2013, and "
Shout It Out" and "Masayume Chasing" in 2014. To promote the album, she embarked on her BoA Live Tour 2014 Who's Back? tour in September, her first Japanese tour in four years. After the tour concluded, BoA starred in her first Korean film,
Big Match alongside
Lee Jung-jae and
Shin Ha-kyun though a Japanese single "Fly" was released on December 3, 2014. Her eighth Korean album
Kiss My Lips (May 2015) became her first entirely self-written, self-produced album, working alongside American producers The Underdogs and Stereotypes. The single "Who Are You" (feat. Gaeko) was released prior to the album's unveiling, along with its accompanying music video, which starred EXO's
Sehun as the male lead. The rest of the album was unveiled on May 12 along with an official music video of the eponymous title track.
Billboard called the singer a promising songwriter despite moments of musical blandness. In July, she performed at the BoA Special Live 2015: Nowness to commemorate her 15th anniversary. The concert took place on August 22 and 23 at the Sejong Center for the Performing Arts in South Korea, making BoA the first female idol to hold a solo concert at the venue. This was followed by BoA Special Live 2015: Nowness in Japan which took place on December 11, 2015, at Tokyo International Forum Hall-A. Her 15th anniversary in Japan the following year was celebrated in a similar fashion, including the release of the song "Lookbook", and a 15th anniversary edition of BoA's Japanese Winter hit, "Meri Kuri". As part of S.M. Entertainment's special winter project,
Winter Garden, BoA released a digital single entitled "Christmas Paradise".
2016–2025: Musical projects, television production, and acting debut On January 12, 2016, BoA released an English-language single "Make Me Complete", which serves as the theme song for the Fuji TV special drama
Ooku, starring Sawajiri Erika and Watanabe Mayu. In June, she collaborated with Korean rapper
Beenzino for
S.M. Entertainment's
SM Station project. The duo released the single "No Matter What", which ranked atop five domestic charts. BoA worked with BeatBurger for another
SM Station single titled "Music Is Wonderful", where she participated in the composing and writing of the track. From October to November 2016, BoA starred in JTBC's romance melodrama
Listen to Love, returning to the small screen after three years. The following year, BoA became one of the producers for
Mnet's
boy group survival reality show,
Produce 101 Season 2, which aired from April 7 to June 16. BoA later released another song for
SM Station, "Spring Rain", an R&B number produced by Kenzie. In May, BoA embarked on her BoA The live in
Billboard Live Tour, held in Tokyo and Osaka. She also released the single "Camo," a dance song with a heavy emphasis on bass and synthesizer sounds, which was a change in sound from her previous materials and produced by The Underdogs. In July, she released the Japanese single "Right Here, Right Everywhere" for the soundtrack of drama
Yaneura no Koibito. She later starred in the film
Autumn Sonata alongside Lee Hak-joo, playing a terminally ill patient. In 2018, BoA returned to Japan and released her ninth Japanese album
Watashi Konomama de Iinokana on February 14, 2018, followed by EP
Unchained in March. To accompany the release of the EP, she embarked on the BoA The Live 2018: Unchained Tour from March 15 to April 4. People who attend the concerts received a copy of
Unchained. On January 31, she released "Nega Dola", which served as a single for BoA's then-upcoming first extended play. The EP,
One Shot, Two Shot, was released on February 20, alongside its titular lead single and the song's music video. The EP peaked at number six at the South Korean Gaon Album Chart and number seven at the
Billboard World Albums Chart. The album peaked at number six at the Gaon Album Chart, number eleven at the
Billboard World Albums Chart. On June 4, 2019, she released the single "Feedback", which features rapper
Nucksal, alongside the song's music video. On October 23, she released a new Japanese single, "Wishing Well", which she earlier debuted on the tour. On December 11, 2019, she released her second extended play
Starry Night. In May 2020, BoA was featured as one of the coaches for the third season of
The Voice of Korea, alongside
Dynamic Duo,
Sung Si-kyung, and
Kim Jong-kook. On December 1, 2020, she released her tenth Korean album
Better. SpoTV News shared BoA to join as a judge for Mnet Dance program "Street Woman Fighter". It is a female dance crew competition premiering in August 2021. On November 5, 2021, BoA released the Japanese single, "My Dear", to commemorate her 20th anniversary. BoA was revealed as a member of the supergroup
Got the Beat on December 27, 2021. The group debuted on January 3, 2022. To celebrate her 20th anniversary, BoA released the Japanese compilation album
The Greatest on May 30, 2022. On November 8, 2022, BoA announced her third EP
Forgive Me along with the title track on the same name on November 22, 2022. In 2024, BoA appeared in the drama
Marry My Husband, where she played Oh Yu-ra. Her performance in the drama was met with negative reviews. On August 4, 2025, BoA released her eleventh studio album
Crazier with the lead single of the same name.
2026–present: One-man agency On January 12, 2026, SM Entertainment announced that BoA's contract officially expired on December 31, and that she would be ending her 25-year tenure with the company. On March 3, 2026, BoA announced that she established her own agency, BApal Entertainment, the meaning of "BoA" and "pal" (friend). This signifies the company's goal of being a company created by "BoA and Friends", or BoA and her fans, reflecting their commitment to building a structure that fosters closer connections between the artist and fans. ==Artistry==