Bob Chitester was born in 1937 in rural
Pennsylvania, son of a
lineman named Palmer R. Chitester. Chitester attended the
University of Michigan for both his B.A. as well as M.A. degrees in media, radio and television. Chitester created the first public television station in Erie, Pennsylvania, in the late 1960s, and called it
WQLN for "Question and Learn." In the mid-1970's, Chitester became interested in making a counter series to the program hosted by
left-liberal economist
John Kenneth Galbraith, which was called
The Age of Uncertainty and first aired in 1977. Chitester approached recent Nobel laureate economist
Milton Friedman in 1977 about making a program of this type, and Friedman agreed, with filming beginning and culminating in the production of a 10-hour show titled,
Free to Choose which went on to be one of
PBS's most watched programs.
Free to Choose was accompanied by a best-selling book of 1980 of the same name. In Chitester's later years, he went on to found the
Free To Choose Network (FTCN), and created a high number of programs intended for public television distribution as well as release on platforms such as
YouTube. An article from
The Wall Street Journal praised Chitester's work in creating
Free to Choose, and in particular in launching economist Milton Friedman to stardom. The Wall Street Journal went further in stating that the influence that the
Free to Choose program had on the Reagan administration was immense, as well as the effect the program had on the public-at-large by popularizing
capitalism and
free market ideas to millions of television viewers well in to the 1980s: "Bob Chitester's 1980 PBS series 'Free to Choose' helped make capitalism popular." Chitester was known as a lone independent thinker in his beliefs as a general manager of a public television station, "Mr. Chitester was probably the only PBS or
NPR station manager who didn't believe public radio and television should receive
subsidies from American taxpayers." following a 7-year battle with cancer, Chitester died in
Erie, Pennsylvania. ==Awards==