Hawk was one of the first people to use a
disc jockey format on radio when, in 1927, he began making jokes, commenting about records, and interviewing performers on the air at a station in Chicago. The approach became popular with listeners, resulting in more time on the air for him and a nine-year tenure at the station.
Camel cigarettes sponsored several of his radio programs, including
The Bob Hawk Show, a popular
quiz show of the late 1940s and early 1950s. His programs included: •
Foolish Questions (1936) •
Fun Quiz (1936) •
Quixie Doodles (1938) for the
Mutual Broadcasting System •
Name Three (1939–1940) for Mutual, sponsored by
Philip Morris •
Take It or Leave It (1940–1941) for
CBS, sponsored by Eversharp •
How’m I Doin’? for
CBS, sponsored by Camel •
Thanks to the Yanks (1942–1945) CBS, sponsored by Camel •
The Bob Hawk Show for CBS, sponsored by Camel In 1949,
The Bob Hawk Show moved to Hollywood from Chicago, then a central broadcasting hub with 22 radio stations. During its last years on the air, the program was recorded and edited down to 30 minutes. Hawk wrote the questions for his quiz programs, and he often devised clever ones. One such
trick question: "Could a baseball game end in a six-six tie without a man touching first base?" Answer: "Yes, if the game was played between two girl teams." Hawk failed to make the move to television, and in 1952, he was quoted in
Time: "Why should I beat my brains out in TV when radio is paying so well?" At the time his radio show was consistently rated in the top 12 radio shows nationally. == Death ==