Bob Mizer's earliest photographs appeared in 1942, in both color and black and white. He began his photography career apprenticing with former silent film star
Frederick Kovert, who operated a physique studio in Hollywood. In spite of societal expectations and pressure from law enforcement, Mizer built a veritable empire on his
beefcake photographs and films. He established the influential studio, the
Athletic Model Guild (AMG) in 1945, but by the time he published the first issue of
Physique Pictorial he was operating the studio on his own at his home near
downtown Los Angeles. He photographed thousands of men, building a collection that includes nearly two million different images and thousands of films and videotapes. In the 1950s, several photographers were doing similar work, such as
Alonzo Hanagan (Lon of New York) in New York City, Douglas Juleff (Douglas of Detroit) in Michigan, Don Whitman (of Western Photography Guild) in Denver, Colorado,
Russ Warner (in Oakland, California), and
Bruce Bellas (Bruce of Los Angeles) in Los Angeles. Mizer continued to pursue his vision, influencing artists like
Robert Mapplethorpe and
David Hockney. Over time he captured on film the career beginnings of a number of soon-to-be Hollywood actors, including
Glenn Corbett,
Tab Hunter and
Dennis Cole. Examples of Mizer's work are now held by esteemed educational and cultural institutions the world over, and can be found in various books, galleries, and private art collections.
New York University's 80 Washington Square East Gallery presented what it called "the first major institutional solo presentation of Bob Mizer's work to be shown anywhere in the world" in early 2014, where artists
Bruce Yonemoto,
Karen Finley and
Vaginal Davis added to NYU's scholarship on Mizer.
The New York Times reported that the exhibition "makes a good case for [Mizer] as an artist with interests and imagination considerably more expansive than what his popular reputation suggests." In 1999,
Beefcake, a
docudrama directed by
Thom Fitzgerald, was produced, inspired by a picture book by F. Valentine Hooven III (published by
Taschen). ==Legal challenges==