Food Network and television in 2009 Flay has hosted seventeen cooking shows and specials on both
Food Network and
Cooking Channel: Flay served as a judge on
Wickedly Perfect,
The Next Food Network Star, and
The Next Iron Chef. He has cooked on
Emeril Live and ''
Paula's Party''. On
Throwdown! with Bobby Flay, Flay challenges cooks known for a specific dish or type of cooking to a cook-off of their signature dish. Flay was an
Iron Chef on the show
Iron Chef America. In 2000, when the original
Iron Chef show traveled to New York for a special battle, he challenged Iron Chef
Masaharu Morimoto to battle rock crab. After the hour battle ended, Flay stood on top of his cutting board and raised his arms in what one journalist wrote was "premature victory". As Morimoto felt that real chefs consider cutting boards and knives sacred, and being offended by Flay's flamboyant gesture, he criticized his professionalism, saying that Flay was "not a chef". Flay went on to lose the battle. Flay challenged Morimoto to a rematch in Morimoto's native Japan. This time, Flay won. Flay and
Michael Symon defeated the team of Iron Chefs
Cat Cora and Masaharu Morimoto in a special
episode titled "Thanksgiving Showdown", which originally aired on November 16, 2008. In an episode recorded in July 2010 and broadcast in March 2011, Montreal cooking show host
Chuck Hughes beat Flay to become the youngest Canadian champ.
Beat Bobby Flay pits select chefs against Flay to see if they can create dishes that are better than his. His specials include: • ''Bobby's Vegas Gamble'' – Covers the opening of Mesa Grill Las Vegas. •
Restaurant Revamp – Flay tries to help a family restaurant. •
Chefography: Bobby Flay – Biography of Flay's life and career. •
Tasting Ireland – Flay takes a food tour of Ireland, his ancestral homeland. •
Food Network Awards – The Food Network recognizes people and places that have impacted the food world. •
All-Star Grill Fest: South Beach – Flay joins
Paula Deen,
Giada De Laurentiis,
Alton Brown, and
Tyler Florence for a barbecue. In October 2021,
Variety reported that Flay would leave Food Network after a 27-year run, after he and the network failed to reach an agreement on a new contract.
People reported that Flay had sought $100 million as part of the proposal. In November 2021, it was reported that Flay had signed a new three-year deal with Food Network.
Other cooking shows In 1996, Flay hosted
The Main Ingredient with Bobby Flay on
Lifetime Television. Twice a month, he hosts a cooking segment on
CBS's
The Early Show. He hosted the
reality television show ''
America's Next Great Restaurant'' on
NBC from March to May 2011 in which in the end he picks one restaurant team with whom to open a restaurant. The show was canceled after the first season due to low ratings. Flay has been featured in several episodes of Great Chefs television including: •
Great Chefs – Great Cities •
Mexican Madness DVD •
Great Chefs Cook American Acting roles Flay had a cameo appearance in the
Disney Channel original movie ''
Eddie's Million Dollar Cook-Off as the host of the cook-off. He appeared on the television game show Pyramid
with fellow Iron Chef Mario Batali as the guest celebrities in an episode originally airing on November 18, 2003. He appeared as a judge on the CBS television show "Wickedly Perfect" during the 2004–05 season. He also appeared in the Law & Order: Special Victims Unit episode "Design", which originally aired on September 22, 2005. He had a small role as himself in the 2006 film East Broadway'', in which his then-wife,
Stephanie March, had a larger role.
Jeopardy! featured a special "Throwdown with Bobby Flay" category during the March 12, 2008, episode, in which each of the clues featured Flay. He participated in the 2008
Taco Bell All-Star Legends and Celebrity Softball Game played at
Yankee Stadium after the
2008 MLB All Star Game; Flay played for the National League. Flay is mentioned in the 2008 film
Step Brothers in the "Derek comes for dinner" scene. In 2010, Flay was impersonated in the
South Park cartoon episode "
Crème Fraiche". In 2011, Flay had recurring appearances in the final season of
Entourage as the boyfriend of Ari Gold's wife. In 2012, Flay appeared on
Portlandia in a director's cut of the episode
Brunch Village in which he showed director Jonathan Krisel how to make marionberry pancakes. Flay guest stars as himself on season two of the TV series
Younger, which initially aired in 2016. In 2018, he appeared as
Fred Jones' uncle in the animated film
Scooby-Doo! and the Gourmet Ghost. Flay played a food and restaurant critic in the 2022 seasonal made-for-TV movie
One Delicious Christmas. In 2024, Flay starred in a television commercial in which he dances while promoting
Pepsi in conjunction with grilling.
Sirius XM Radio In 2009, Flay hosted a weekly call-in show on
Sirius XM Satellite Radio. He offered advice to men on "everything from sports to current issues", although food was the focus.
Made by Nacho In April 2021, Flay, with Elly Truesdell and Katja Lang, launched Made by Nacho, a premium cat food company named for his
Maine Coon, Nacho Flay. The brand sells wet cat food, dry kibble, and freeze-dried protein treats. Made by Nacho sells cat food from their website and in
PetSmart in addition to offering a subscription service. Flay has also founded the Made By Nacho Charitable Fund as part of
The New York Community Trust.
Books Flay has authored several cookbooks, including: • ''Bobby Flay's Bold American Food'' (
Warner Books, May 31, 1994) – • ''Bobby Flay's From My Kitchen to Your Table'' (
Clarkson Potter, March 31, 1998) – • ''Bobby Flay's Boy Meets Grill'' (
Hyperion, May 19, 1999) – •
Bobby Flay Cooks American (Hyperion, September 30, 2001) – • ''Bobby Flay's Boy Gets Grill'' (
Scribner, May 18, 2004) – • ''Bobby Flay's Grilling For Life'' (Scribner, May 3, 2005) – • ''Bobby Flay's Mesa Grill Cookbook'' (Clarkson Potter, October 16, 2007) – • ''Bobby Flay's Grill It!'' (Clarkson Potter, April 18, 2008) – • ''Bobby Flay's Burgers, Fries and Shakes'' (Clarkson Potter, April 11, 2009) – • ''Bobby Flay's Bar Americain Cookbook: Celebrate America's Great Flavors'' (Clarkson Potter, September 20, 2011) – • ''Bobby Flay's Throwdown'' (Clarkson Potter, October 12, 2012) – • ''Bobby Flay's Barbecue Addiction'' (Clarkson Potter, April 23, 2013) – •
Bobby Flay Fit: 200 Recipes for a Healthy Lifestyle (Co-authors: Stephanie Banyas and Sally Jackson; Publisher – Clarkson Potter, December 5, 2017) - •
Bobby at Home: Fearless Flavors from My Kitchen (Clarkson Potter, September 24, 2019) – ==Personal life==