Bodyarmor has partnered with
Joe Burrow,
Naomi Osaka,
Baker Mayfield,
Andrew Luck,
Mike Trout,
Rob Gronkowski,
Klay Thompson,
Skylar Diggins, and
Sydney Leroux. In April 2015, Bodyarmor became the official sports drink of the
Los Angeles Angels of Anaheim. As part of their endorsement deal with
NASCAR Cup Series driver
Ryan Blaney, Bodyarmor is a sponsor of Blaney's #12 car for
Team Penske. In 2018, Bodyarmor became the official sports drink brand of the
Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor. Later in 2018 with Coca-Cola's minority stake taken in the company, Bodyarmor became the official sports drink brand for the
NCAA's national championship tournaments, including the
men's and
women's basketball tournaments starting in 2019. In 2019, Bodyarmor became the official sports drink of
Major League Soccer beginning with the
2020 MLS season. In 2024, Bodyarmor became the official sports drink of the
NHL. In
2026, as part of Bodyarmor founder and chairman Mike Repole's investment into the
United Football League, Bodyarmor became an official sponsor of that league. == Legal issues ==