Director Sassoli de Bianchi re-conceived the museum as having not only a role in Bologna's culture but also Italian culture, adapting the museum to a new premises in a former industrial bakery building in Bologna's Porto district and rebranding the museum with the acronym,
MAMbo. At the same time, the museum tightened its focus from contemporary art in general to experimental art in particular, rooted in
Bologna's art and university heritage. Supporting this focus on experimental art, Sassoli de Bianchi hired art critic and museum manager Gianfranco Maraniello; in 2005, appointing him Director. The museum simultaneously gained a new mission, not just as a permanent exhibition and exhibition space, but as an experimental, informational and social hub for young contemporary artists, providing a regional, national and international context, the latter through the International Contemporary Art Network. ==Reopening==