Blunt's record label sent out an email notifying Blunt's fans of the song's release, only to later discover they had inadvertently emailed their entire database. Blunt later took to
Twitter to apologise for emailing "the whole of the UK by mistake". The email invited its recipients to visit Blunt's
SoundCloud page, where the song could be streamed for free. The song had its first radio broadcast on
BBC Radio 2 on 29 July, with a lyric video being uploaded to Blunt's
YouTube page later that day. On 7 October, Blunt performed the song live on the results show of the
Australian X-Factor. On 5 November, Blunt performed the song live on
The Ellen DeGeneres Show. On 28 February 2014, Blunt, after being interviewed, performed the song live on
Skavlan. ==Music video==