The term "booyah" may be a variant of "bouillon". It is thought to have derived from the
Walloon language words for "boil" (
bouillir) and "broth" (
bouillon). The spelling with an H has been attributed to
phonetic spelling by
Wallonian immigrants. The
Dictionary of American Regional English attributes the term to
French Canadian immigrants; others attribute it to a derivation from the
Provençal seafood dish
bouillabaisse. An article in the
Green Bay Press-Gazette on October 29, 1976, speculating on the origin of the spelling and related fundraiser event, reads: A November 19, 2015,
Press-Gazette article repeats Rentmeester's claim, but also suggests that the dish "could have erupted as a tradition in multiple places at once". The article notes that several variations on the name "booyah" occur around the
Upper Midwest that "appear to be attempts to phonetically manage the hard-to-spell word 'bouillon', and they all are pronounced roughly the same". ==Modern day==