In 1986, while still attending school, he began working as a journalist. In 1989, he launched his entrepreneurial career by establishing a newspaper and magazine retail network in
Kharkiv. In 1994, he founded the newspaper
Telenedelya, which became the foundation of the future Ukrainian Media Holding — subsequently one of the largest multimedia businesses in
Eastern Europe. In 2000, he established the international media holding
UMH group on the basis of Ukrainian Media Holding. In 2001, he launched the first radio station within UMH group. In 2002, he concluded a contract with the French media group
Lagardère for the launch of the radio station
Europa Plus in
Ukraine. In 2008, UMH group became the first Ukrainian media company to conduct a private placement on the
Frankfurt Stock Exchange, raising $45 million for a 15% stake and achieving a market capitalisation of $300 million. In 2011, Borys Lozhkin signed a contract with the American company
Forbes Media granting UMH group the right to publish
Forbes Ukraine. In 2012, he concluded a strategic partnership agreement with the American publishing house
Condé Nast and acquired the rights to publish
Vogue Ukraine. By 2013, the media holding had been recognised as the largest publishing company in Ukraine and the 15th largest in the post-Soviet space. Its total print run reached approximately 115 million copies, with a workforce of 4,500 employees. In 2013, UMH group was sold for approximately $400 million. In 2016, Lozhkin resumed his entrepreneurial and investment activities, focusing on investments in fast-growing companies in Ukraine and abroad. Also in 2016, he served on a pro bono basis as Secretary of the
National Investment Council for attracting foreign investment to Ukraine. == Public activities ==