Background Stefani first started work on the project in February 2020, writing a song called "Cry Happy", which was composed of various lyrics she had compiled onto her phone, and cited this event as her inspiration to continue writing new music for a fifth album. The same year she collaborate with her husband
Blake Shelton on
country pop singles "
Nobody but You" and "
Happy Anywhere". During initial reports of a new album from Stefani, critics predicted it would serve as her return to
pop music, following her lineup of
country and
holiday music releases in previous years. In a press release, Stefani commented that the album would return to her roots in
reggae and
ska music. Stefani said she was inspired by world news events, such as the
Me Too movement and
COVID-19 pandemic, to create uplifting and positive music; she explained: "[Reggae] music was all about unity and anti-racism, and that was in the '70s. Then we (
No Doubt) were doing it in the '90s. And now here we are, again, in the same old mess." Stefani began hinting at the album's namesake on September 6, 2024, posting a series of photographs featuring flowers, all prominently. Stefani said the record has a "flower motif", evident in song titles like "Marigolds", "Empty Vase", and "Late to Bloom", and was inspired by "all the stuff [she] listened to in the station wagon on the way to church" as a child. She created the record following a period of "healing [and] transitioning" that stemmed from the divorce to her ex-husband
Gavin Rossdale, part of the subject matter to her 2016 album
This Is What the Truth Feels Like. According to Stefani, she was unable to record the project in a consistent schedule due to her parental duties, but rather in "concentrated bursts of creativity". In an interview with
NMEs Nick Levine, she added: "I don't go to the studio every day and just self-indulge [...] It's like, hey, [the kids] are at school, I got three hours so let's see if I can get down there to write."
Album cover Given the album's cover art depicting Stefani in a cowboy hat, critics predicted
Bouquet would serve as her first
country album. In reaction,
Nylons Dylan Kickham anticipated that "Stefani [would] be riding the cowboy trend like a
bronco with at least some of her new music," ==Composition and lyrics==