The planned village, "Colonia y Pueblo Bovril", was founded in 1913 by the Bovril Company, British makers of the beef extract
Bovril, to accommodate workers at the meat processing plant at
Santa Elena and on the railway. The company owned large tracts of cattle-rearing land in the area until 1973. Substantial numbers of
Volga Germans settled in the area. The municipality of Bovril was constituted in 1951. ==Festivals==