It started in 1920 as
The Reel Journal, taking the name
Boxoffice in 1931 and still publishes today, with an intended audience of theatre owners and film professionals. In 2019, its name was changed to
Boxoffice Pro.
Boxoffice Pro is the official publication of the
National Association of Theatre Owners, a role it took on in 2006. In 1937 the magazine began to publish box office reports; it ended its publication of movie reviews in 2012. Box office performance was expressed as a percentage of normal performance with normal being expressed as 100%. A Barometer issue was published in January with a review of the year including the performance of movies for the year.
Boxoffice was acquired by the French group
Webedia in 2015. ==References==