Campaign emergence (August 2024-April 2025) Soon after the acquisition was announced, in August 2024, a protest took place at the
Flow Festival in Helsinki. The band Megabondmon used their performance to protest KKR's role in Gaza. In early 2025, a campaign emerged to boycott all Superstruct festivals until they changed ownership. On 17 March 2025, Daytimers announced that they would not participate in any event promoted by Superstruct, withdrawing from
Mighty Hoopla and
Lost Village festivals. The South Asian collective called out KKR's involvement in "genocide" and encouraged other artists to follow their steps.
Escalation (May 2025-present) In May 2025, 70 artists who previously performed at
Sónar festival, signed an open letter vowing to not perform at the festival, and calling to support the
Boycott, Divestment and Sanctions movement. The festival organization announced they would implement a procedure to get tickets refunded. On 13 May 2025, the newspaper
El Salto published a piece on KKR's takeover of Spanish festivals. The publication of this article has been credited as a pivotal moment for awareness in Spain. On 17 May 2025, the
Minister of Culture of Spain,
Ernest Urtasun declared that KKR is "not welcome" in the country, and requested that KKR and other companies involved in the expansion of illegal Israeli settlements to be barred from participation in the
European single market.
Enrique Santiago, spokesperson of
United Left demanded that the Government stops any authorizations of festivals owned by KKR in the country. On 20 May 2025, the
Rivas-Vaciamadrid city hall, governed by
United Left, announced they would rescind the agreement with ShareMusic!, a Superstruct subsidiary, by which it used a public venue in the municipality for their festivals. Festivals already scheduled for June 2025 would proceed, but no further usage would be allowed. On 21 May 2025, , spokesperson of
Podemos in
Gijón, demanded the end of any institutional funding of the
Tsunami Xixón festival, owned by Superstruct. In June 2025, in response to the cascading cancellations, Superstruct published a statement claiming that proceeds from festivals and events would remain within the company and would not go to KKR. On 4 June 2025, the municipal groups of
Republican Left of Catalonia (ERC) in
L'Hospitalet de Llobregat and
Barcelona called for an institutional boycott of Sónar 2025 over KKR ownership. On 7 June 2025, in
Amsterdam, 14 artists pulled out from the lineup citing KKR investment. The artists announced this under the
Ravers For Palestine Instagram account. They included Angelboy, Slimfit and DJ Shahmaran. In
Valencia, a group of activists put up Palestine flags on a bridge over the venue, and artists like
Zahara advocated for peace in Palestine during their performances. == Cancelled performances ==