Within two days, fifteen companies had ceased advertising on Ingraham's show, including
AT&T,
Office Depot and
TripAdvisor. Other companies such as
Ace Hardware dropped the show in the ensuing days. A few days later,
Allstate stopped advertising on Ingraham's show, circulating a memo to employees citing the company's values being at odds with Ingraham's comments. Ingraham publicly apologized for her remark the day after her initial criticism, but Hogg rejected it as insincere, saying she had only apologized because advertisers had left her show, and that he would accept an apology in the future if she denounced the way her network treated him and his friends. Republican strategist
Steve Schmidt speculated why Ingraham's advertisers pulled their support: "...this kid's not scared. He's not scared of the NRA. He's not intimidated and scared by Laura Ingraham." Ingraham returned to her show in April after a pre-planned week-long Easter break, with the support of
Rupert Murdoch. According to
The Washington Post, the advertising time dropped by half following the spat, but there was speculation that it might "blow over" with some advertisers returning to the show after the interest died down. The positive consumer perception of Ingraham dropped from 53 percent to 33 percent, according to the celebrity data and research firm Spotted. Rates for advertising during the show dropped after the start of the boycott. Prices for a 30-second spot dropped from an average range of $12,310-$14,732 to an average range of $11,305-$13,405, according to analysts. Advertising time during the show dropped by as much as 52 percent. A 2020 review by
S&P Global remarked that Ingraham's views continued to be a deterrent to advertisers and contribute to the decline in
advertising revenue of parent
Fox News.
Forbes also reflected on the boycott in 2020, also noting that the show had recently averaged 4.3 million viewers, "its most watched week ever." ==List of advertisers in boycott and aftermath==