Brains is widely considered to be one of the best-known characters devised for an Anderson series, and is described by Daniel Sperling of the entertainment website
Digital Spy as one of a few
Thunderbirds characters to "have almost become as beloved as the show".
Stephen La Rivière argues that Brains is the series' "third iconic character" after
Lady Penelope and
Parker, and is distinctive for his "big, blue-rimmed glasses and stuttering American accent". Tom Eames of Digital Spy judges Brains to be among the most memorable puppet characters in television, writing that unlike some other series regulars, he is "somebody who everyone remembers. If you were going to bring a small group of TV characters on a rocket to start a new world, Brains should be high on the list." Jon Abbott of
TV Zone magazine is critical of Brains' status as "the stammering, bespectacled genius", judging it to be one of a number of dated stereotypes inherent in the series' writing. David Ryan of the website
DVD Verdict is bemused by the stutter, arguing that it "comes off as slight
retardation, or possibly brain damage. (Maybe he's an early version of
Rain Man?)." Daniel O'Brien comments on the close relationship between Brains and the Tracy family, judging the former to be Jeff's "surrogate sixth son". Ryan suggests that Brains is to the Tracys as music producer
George Martin was to
The Beatles. Critical response to
Anthony Edwards' live-action portrayal has generally been negative. Gray is mildly complimentary, arguing that the character is spoiled only by his "silly haircut", which is considered "too mannered to be convincing". Although he questions the wisdom of giving the re-imagined Brains a son (Fermat Hackenbacker, played by
Soren Fulton), he states that the scenes in which parent and child interact are "nicely done, and provide some rare warmth to proceedings". while
Glenn Erickson of
DVD Talk suggests that Brains and Fermat's "'funny' stutters" are poor substitutes for "real character traits". Ira Zimmerman of
Minnesota State University, Mankato, in a study of film characters with stammers, states that Edwards' Brains "comes off like a wimp – an object of ridicule" and is less "heroic" than the "more interesting" Fermat.
Popular culture La Rivière considers the character of Brains to occupy a special place in popular culture.
Alastair Campbell, press secretary to former Prime Minister of the United Kingdom,
Tony Blair, nicknamed Labour politician
David Miliband "Brains" after the
Thunderbirds character. In 2004, news magazine
The Economist used Brains' image as part of a
billboard advertising campaign. In May 2008, a new TV advertisement for
Britvic's Drench spring water was launched; it featured a puppet Brains dancing to the
Snap! song "
Rhythm Is a Dancer", with the slogan "Brains work best when hydrated". The official video proved to be popular on YouTube, where it inspired various
remixes. Giles Wilson, writing for
BBC News Magazine, praised the film's production values and suggested that it was "destined to be the memorable advert of this year", comparing it favourably to
Cadbury's "
Gorilla" promotions of 2007. Gerry Anderson deemed it "brilliant" and remarked that the writer should have been awarded for his joke "Good for Brains". The advert re-appeared in re-cut form, featuring the new slogan "Dehydrated brains don't perform well", in January 2009. ==References==