The album's cover art was unveiled on September 5, 2007, along with its track list. The art taken by Alexei Hay sports two 'Jennifers' facing each other in front of purple futuristic background. Spence D. of
IGN picked the song as the "Album Cover of the Week", due to the "wonderful" disco allusions contained in the cover art. Weeks later, promotional photos from "Brave" were released. The album's marketing campaign started with a 9-day trip to
London. The singer who visited the British capital with husband Marc Anthony performed "
Do It Well" in
U.K. TV show called '
Parkinson'. Lopez also performed on "
Good Morning America" (singing "Do It Well", "
Hold It Don't Drop It" and "
Let's Get Loud"), "
Dancing With the Stars", "
Fashion Rocks" (performing "Do It Well" and "
Waiting for Tonight") and others. Lopez also embarked on a tour with Marc, the "
Jennifer Lopez and Marc Anthony en Concierto", on September 29 in New Jersey and concluded it on November 3 in Miami.
Singles "
Do It Well" was released as the lead single of
Brave. The song was sent to radio stations on August 21, 2007, and digitally on September 17, 2007. It was a minor hit in the U.S., charting at number 31 on the
Billboard Hot 100, but topped the US
Hot Dance Club Songs chart. Elsewhere, the song fared better, reaching number two in Italy, while peaking inside the top-twenty in six countries. The accompanying
music video "has her delivering J-Lo blows to S&M kidnappers in a sleazy basement club." "
Hold It, Don't Drop It" was released as the second and final single from the album on January 21, 2008. It only charted on the
UK Singles Chart for three weeks, reaching a peak of 72. The video directed by
Melina Matsoukas, which featured a pregnant Lopez, premiered December 4, 2007.
Other charted songs Due to
digital sales, "Mile in These Shoes" charted in Finland at number sixteen on the singles chart and number fourteen on the download chart. The album's title track "Brave" reached the 4th position in the Russian airplay chart. ==Critical reception==