The original "Bread & Butter" tradeshow was founded by German entrepreneur Karl-Heinz Müller together with Christian Geyr and Wolfgang Ahlers and premiered in July 2001 in
Cologne-
Deutz. It was initially conceived of as a bi-annual fashion industry trade show "for the progressive, contemporary clothing culture". It had a spin-off in
Barcelona in 2005 and completely relocated there in 2007. The tradeshow came back to Berlin in the summer of 2009 and relocated to the historical hangars of
Tempelhof Airport. In June 2015, the trade fair was acquired by Berlin-based fashion and tech company
Zalando. The e-commerce platform relaunched it in 2016, turning the fashion industry event into a weekend open to the public. It hosts pop-up stands from the brands available on zalando.com, with the aim to "democratize fashion". Past music lineups have included various international headliners such as
A$AP Rocky,
M.I.A and
FKA twigs, as well as supporting local DJs from Berlin. Each day of the event culminates in an after-party at the venue. The 2017 fashion shows included collections from
HUGO,
Topshop and
G-Star, as well as a retrospective show by couture designers
Viktor & Rolf. The same year,
Vivienne Westwood opened an onsite exhibition dedicated to her work, as well as hosting an inspirational talk on stage at Festsaal. 2017 also saw several panel discussions with a variety of topics.
Adwoa Aboah hosted an empowering Girl's Talk session and
Wyclef Jean told his life story during an intimate live discussion. 2018 edition focused on fashion accessories, music, and other consumer electronics. After the 2018 event, Zalando announced that they will discontinue the event, because "It doesn’t fit into our long-term strategy".
List of B&B shows Schedule of Bread & Butter shows, their locations and mottos: == References ==