Brent Cross Shopping Centre was developed by
Hammerson and opened by the then
Prince of Wales, now King
Charles III, on 2 March 1976. The road adjacent to the shopping centre bears the name Prince Charles Drive to this day. It was the first out-of-town and American-style indoor shopping centre in the country, with its construction taking 19 years to complete at a cost of £20 million. While the
Elephant and Castle Shopping Centre in London predates it, that was not considered to be a fully covered building. The scheme was strongly supported by the local authority of
Barnet, but strongly opposed by local traders in
Hendon. The centre started out with of retail space on a 52-acre (21 ha) site.
Opening Upon its
recession-era opening in 1976, Brent Cross was praised by the public bringing a bold American-style concept to Britain. A local newspaper called the centre a "futuristic concept", and its features such as the indoor fountain and air conditioning were noted. Richard Hyman, a retail analyst, said that Brent Cross's significance "can't be overstated. Before Brent Cross there was nothing like it." Upon opening, Brent Cross had 75 stores and was open until late every weekday despite the mid-1970s UK recession. Brent Cross was unusual at the time in that it was built on an undeveloped site rather than in a traditional town centre. The centre was built on a "concrete island" surrounded by the
Brent Cross flyovers and the busy
North Circular Road, but the centre's offering inside is what drew customers to it. The
New Society magazine wrote about the centre in 1978: it has remained a popular retail centre ever since. It was ranked as London's 5th largest retail centre in 2005, behind the
West End,
Croydon,
Kingston upon Thames and
Bromley. In 2013 it was reported that it received 14 million visitors a year. It was ranked the UK's 9th best shopping centre in 2019 by
GlobalData. The original three department stores when Brent Cross opened –
Fenwick,
John Lewis and
Marks & Spencer – remain at the site. By the 1990s, the centre was facing increasing competition from other large out-of-town shopping centres in the region, such as the
Lakeside Shopping Centre. Work to extend the centre was begun in 1994 and was completed by 1996, giving it a capacity for 120 stores On 6 November 2012, six people on three motorbikes entered the shopping centre and smashed the windows at jewellers Fraser Hart. An estimated £2 million worth of jewellery was stolen. ==Expansion plans==