Independent beginnings In the summer of 1985, a Mountain Dew commercial began airing that featured pro California riders
Eddie Fiola, Ron Wilkerson and R.L. Osborn. Hoffman said, "Its flight lasted all summer, and Travis, Steve, and I would surf around channels trying to avoid the shows but find the advertisement. My mom saw how psyched we'd get and called the local Pepsi bottling and distribution center to talk about creating a local form of promotion in sync with the commercial. A few days later we set up our ramp in the Pepsi distributorship parking lot and did a show in full uniform for a couple of executives from the plant. They were stoked, and we were in. We painted a big Mountain Dew logo on our ramp, got jerseys and stickers, and they set us up with a sponsorship through Edmond Bike Shop to keep us flush with parts and inner tubes. In exchange for the Mountain Dew support, we'd do shows at random supermarkets that sold the soda." In 1986, the Haro Freestyle Team came through Oklahoma on their tour with
Dennis McCoy and Tony Murray. Hoffman said, "They let us ride their ramp with them before the demo, and I unleashed everything I had to impress the famous factory superstars. They paid me the ultimate honor, asking me to ride with them during their demo. This was the equivalent of an aspiring local guitarist being asked by Metallica to come on stage and jam. Afterward, Dennis took Steve Swope and me to dinner and announced that he wanted to bring me on the road for the rest of their tour. I was so blown away I could barely stammer out "sure," and during dinner I was already mentally packing my gear bag for the tour. Dennis made a phone call to tell the guys at Haro the good news. He came back with a weird look on his face that said the call hadn't gone well. Today, I understand how silly it must have sounded when he phoned in his request: "Hey, I found some random fourteen-year-old kid in Oklahoma who rules. Can we pick him up and take him on tour around the rest of the United States?" Mat Hoffman first came to the attention of people outside of
Edmond, Oklahoma, when a letter and photo appeared in the
Street Talk section of Freestylin' Magazine's August 1986 issue. In the letter he mentions being sponsored by
Mountain Dew and the image shows him pulling off a one footer over a nine foot quarter pipe. In 1986 Hoffman entered two national freestyle competitions as an unsponsored rider. The first was the AFA Master Series Round 2 in his home state of
Oklahoma in August. Mat was prepared to enter as an amateur but his father convinced him to enter as an expert for the competition. Mat was one of the only riders to wear a full face helmet and JT motocross body armor. Once he began riding the spectators and other riders understood why he had on the protection. He finished first in 14-15 expert ramp and stole the show. He had learned to ride BMX with a few friends and with no professionals for reference other than from magazine pictures. He remembers: "When I got to that contest I went 'woah, I guess I am going higher than everyone else'." Hoffman entered his second national competition on June 29, 1986, at the General Bicycles/AFA Freestyle Championships at
Madison Square Garden in New York City. He finished first in 14-15 expert ramp category riding a blue Haro Sport and was the rider everyone was talking about. In the November 1986 issue of Freestylin' Magazine coverage of the event, Hoffman received a two page photo spread because of his performance. After the competition he was solicited by over 15 sponsors/bike manufactures to ride for them. Hoffman said, "Before I'd caught my breath after my run, the team managers from Skyway and Haro had approached with sponsorship offers. Haro wanted to try me out on their B Team, and let me work my way up. Skyway didn't operate like that, I would be part of their factory squad and get to go on tour, get flown to contests, and draw a salary." While only 15 years old, Hoffman began construction on an indoor half pipe in his father's medical supply distribution warehouse. He dubbed it
The Secret Ninja Ramp and it was made for year round training as opposed to shoveling the snow off his previous ramp. His father donated the space and Hoffman's Skyway salary paid for the materials.
Haro years In 1988, at the age of 16, Hoffman signs a one-year deal to ride for Haro Bikes after the departure of Dennis McCoy and Joe Johnson from the Haro roster freeing up the budget. Hoffman said, "For years, I'd wanted to ride for Haro – the first company to create a freestyle bike – run by the guy who invented the sport. It was a pure respect thing. Adding to the appeal, Haro's roster of sponsored riders was the coolest in the world: Ron Wilkerson, Brian Blyther, Dave Nourie, Joe Johnson, Dennis McCoy... it was the dream team. Around this time, a shady lady had entered the bike scene with high hopes of turning bike riders into Michael-Jordan-level megabrands. Despite having little clue as to what bike riding was even about, she began handling the careers of a few riders-including Joe Johnson and Dennis McCoy. Whispers of big-buck sponsorships convinced McCoy and Johnson to quit the Haro team, which left gaps in Haro's am and pro ranks and loosened up quite a bit of cash in their team rider budget. It took months for the drama to unfold, but their manager almost "managed" to torpedo their careers. It was unsettling to see two of the best riders in the sport paying their own way to contests, wearing Adidas track suits and doing demos at Chrysler dealerships, just to make a little extra money until that bazillion dollar Pepsi/Huffy deal kicked in (which, of course, never did). But Dennis and Joe's lapse in judgment was my gain-I made a phone call to Rhino and secured a spot on the Haro team. I would remain classified as an am for at least the rest of the year, but I got a pay increase and was making about $50,000 in annual salary -approximately ten times what I earned with Skyway."
Kenny Belaey,
Terry Adams and
Ryan Williams joined Hoffman. == Achievements ==