MarketVídeo Brinquedo
Company Profile

Vídeo Brinquedo

Vídeo Brinquedo is a Brazilian animation studio based in São Paulo, known for producing animated films widely viewed as cheap mockbusters of comparable, more successful films from studios such as Walt Disney Animation Studios, Pixar, DreamWorks Animation, 20th Century Animation, and Blue Sky Studios.

Background
For its first nine years, Vídeo Brinquedo distributed Portuguese-dubbed home video releases of shows such as Sonic X and The Little Lulu Show in the Brazilian market. loosely based on the 2006 Pixar animated film Cars. Originally aimed at children between two and three years old, the film sold over a million copies in its first month in Brazil, as well as over 5,000 copies per week in the United States at stores like Walmart. The original idea of the company was to jump on trends raised by the major studios and start production of animation two to three years in advance. With the company borrowing ideas established in Hollywood, company director Mauricio Milani stated, "we tried to imagine what it will be in advance". MorningStar Entertainment with English and Spanish soundtracks, Brightspark Productions in the United Kingdom, and Janson Media on Amazon Prime Video. == Filmography ==
Filmography
Feature films == Film distribution ==
Film distribution
Besides producing its own animated movies, Vídeo Brinquedo has also distributed DVDs of foreign cartoons, including Sonic X, ==Reception==
Reception
Vídeo Brinquedo's animated films have been criticized for copying other mainstream animated films, as well as for their poor animation, voice acting, and writing, with scenes that merely exist as "filler" so the films' runtime can qualify as "feature length". Erik Henriksen, a reporter from The Portland Mercury, criticized Vídeo Brinquedo as being "the laziest/cheapest movie studio of all time," due to similarities between its releases and the films of other animation studios, such as Pixar. Marco Aurélio Canônico of Folha de S. Paulo, who criticized the Little Cars series as a copy of the Pixar film Cars, and likewise Ratatoing and Ratatouille, discussed whether lawsuits from Pixar would appear. The Brazilian Ministry of Culture posted Marco Aurélio Canônico's article on its website. Virgin Media also stated, "even by the ocean-floor-scraping standards of Vídeo Brinquedo, it's a shameless knock-off". Disney's legal department was contacted by a reporter through a spokesperson about a potential lawsuit, but did not comment. ==In other media==
In other media
The Little Panda Fighter and Ratatoing were parodied in an episode of The Amazing World of Gumball called "The Treasure", in which Gumball picks up a mockbuster DVD called How to Ratatwang Your Panda, a poorly rendered CGI film where a panda farts in front of several rats. In late 2008, the official video racing game based on a mockbuster of Cars called The Little Cars: In The Great Race was released. The game was produced by the Romanian studio Sodevrom and released by Brightspark Productions. == See also ==
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