MarketBrilliance Auto Group
Company Profile

Brilliance Auto Group

Huachen Automotive Group Holdings Co. Ltd., known by its brand name Brilliance Auto Group, is a Chinese multinational automobile manufacturer holding company headquartered in Shenyang. Its products include automobiles, microvans, and automotive components. Its principal activity is the design, development, manufacture, and sale of passenger cars sold under the Brilliance brand. It was established by founding chairman Yang Rong.

History
Origins The origins of Brilliance Auto Group (officially Huachen Automotive Group Holdings Company Limited) can be traced to a Chinese-government-owned automobile factory, which under founding chairman Yang Rong became one of the leading Chinese makers of minibuses between 1991 and 2002. 1990s In the 1990s under Yang Rong, Brilliance rose to become China’s largest automaker. On 9 June 1992, a subsidiary, Brilliance China Automotive Holding Limited was incorporated in Bermuda. In the same year, the company was registered as a foreign company in the Hong Kong Companies Registry. Initially, the subsidiary owned 40% stake of Shenyang Jinbei Coach Manufacturing Co. Ltd. (), as NYSE:CBA. The company intended to delist from NYSE in 2007 and completed in 2009. In 1999, the Group injected most of the group assets into the subsidiary, and the shares began to be traded on the Stock Exchange of Hong Kong (now part of Hong Kong Exchanges and Clearing) as SEHK:1114. , Huachen Automotive Group (Brilliance Auto Group) owned 42.32% shares of the listed company as the largest and controlling shareholder. The Group has another listed associate company that is listing in the Shanghai Stock Exchange: Shenyang Jinbei Automotive Company Limited. , the Brilliance Auto Group, via an intermediate company Shenyang Automobile Industry Asset Management Company Limited (), owned 24.38% of the shares of that company as the largest and controlling shareholder. It planned to inject the stake into the major listed company of the group, Brilliance Auto, in 2003. However, the deal collapsed. Nevertheless, Shenyang Jinbei Automotive has not had the controlling interest of Shenyang Jinbei Coach Manufacturing since 1992, which is the predecessor of Brilliance Jinbei (now Renault Brilliance Jinbei). Shenyang Jinbei Automotive has been listed on the stock exchange since 1992. Shenyang Jinbei Automotive and Brilliance Auto Group were separate conglomerates, and a controlling stake in Shenyang Jinbei Automotive was acquired by FAW Group in 1995. Shenyang Automobile Industry AMC agreed to acquire a 29.91% stake from FAW Group in 2000. 2000s In 2001, Shenhua Holdings agreed to acquire the shares of Shenyang Jinbei Automotive that were held by Shenyang Automobile Industry AMC, In 2001, Forbes reported that Chairman Yang Rong was China's third-richest businessman. Yang made a failed bid to locate a Brilliance factory in Ningbo, China. Ningbo is near the rich coastal city of Shanghai. In his attempt, Yang incurred the wrath of the governor of the province of Liaoning, Bo Xilai (Bo was later convicted on bribery, corruption, abuse of power, and embezzlement, and sentenced to life imprisonment), as Bo demanded that Yang locate the factory in Liaoning and Yang refused. In 2002, Bo seized Yang's stake of $700 million in Brilliance. Bo also accused Yang of embezzlement, and had an arrest warrant issued against him, precipitating Yang's flight from China in July 2002; since then Yang has been living in exile in the United States. From 2009 to 2011, the group was the eighth-largest automaker in China. 2010s to present In 2012, Brilliance Auto Group formed a joint venture Brilliance Shineray () in Chongqing with Shineray Group to produce SWM and Jinbei The latter is not part of the Brilliance Auto Group, but the Group provides a guarantee for some debt of that company. In 2013, Brilliance Auto formed a spin-off, Xinchen China Power Holdings Limited. In 2017, Brilliance Auto also formed another joint venture Renault Brilliance Jinbei with Renault. Brilliance Auto acquired the remaining 39.1% stake of Brilliance Jinbei from sister company Shenyang Jinbei Automotive, and then Brilliance Auto re-sold a 49% stake to Renault. In October 2018, BMW Brilliance, a 50:50 joint venture between BMW and Brilliance, was taken over by BMW by the latter acquiring an additional 25% of the available shares. In recent years, Brilliance Group has suffered from long-term poor management, and its own brands have been in a state of loss. The majority of profits come from BMW Brilliance and the debt ratio remains high. In 2019, Brilliance Auto's net profit was RMB 7.626 billion. If the profits of BMW Brilliance were subtracted, the figure would be a loss of RMB 1.334 billion. In the first half of 2020, Brilliance Auto's net profit was RMB 4.045 billion, of which BMW Brilliance contributed RMB 4.338 billion. Two credit rating agencies in mainland China, Dagong International and Oriental Jincheng, began to put Brilliance bonds on their watch list in late August 2020. By late September, Brilliance's credit rating began to be downgraded. By late October, Brilliance's credit rating had been reduced from AAA to A+. In November 2020, Brilliance Auto's parent went into bankruptcy administration and announced the default of corporate bonds worth more than CNY6.5 billion. The bankruptcy administration does not affect the subsidiaries Brilliance Auto, Xinchen China Power, Shenhua Holdings, Shenyang Jinbei Automotive, or any of the joint ventures operated by the organization. On December 30, 2021, Brilliance Renault Jinbei Automobile Co., Ltd. filed a new bankruptcy review case, and the handling court was the Shenyang Intermediate People's Court of Liaoning Province. In June 2023, Brilliance Group stated that it had identified Shenyang Automobile Co., Ltd. as a potential investor in the reorganization. Shenyang Automobile is a wholly owned subsidiary of Shenyang Cairui Investment Co., Ltd. Caisheng Investment, a subsidiary of Shenyang Cairui Shengjing Financial Holdings, and Shenyang Metro Operation, a subsidiary of Shenyang Metro, each hold 50% of the shares. The actual controller is Shenyang State-owned Assets Supervision and Administration Commission. After the relevant procedures for reorganization are passed, the actual controller of Brilliance Auto will be changed from the Liaoning Provincial State-owned Assets Supervision and Administration Commission to the Shenyang Municipal State-owned Assets Supervision and Administration Commission. On September 15, 2023, FAW Car Vice President Liu Xuemin and former Vice President Liu Tongfu were suspected of serious violations of discipline and law, and were both subject to disciplinary review and supervision investigation by the Liaoning Provincial Commission for Discipline Inspection and Supervision. == Corporate leadership ==
Corporate leadership
Chairmens Yang Rong (1992–2002) • Wu Xiao-an (2002–2023) • Zhang Yue (2024–present) CEOs • Qi Yumin (2006–2019) • Yan Bingzhe (2019–2024) • Zhang Yue (2024–present) ==Products==
Products
Brilliance Auto Group and its subsidiaries sell passenger cars under the Brilliance marque. Brilliance products (produced under Brilliance Motor) Earlier discontinued modelsBrilliance BS2Brilliance FRVBrilliance FRV CrossBrilliance FSVBrilliance BS4Brilliance BS6Brilliance BC3Brilliance H220 / H230Brilliance H320 / H330Brilliance H530Brilliance H3Brilliance M1 (Zunchi) • Brilliance M2 (Junjie) • Brilliance M3 (Kubao) • Brilliance Tun (Dolphin) • Brilliance V3Brilliance V5Brilliance V6Brilliance V7Brilliance B8 File:Brilliance BS2.jpg|Brilliance BS2 File:Brilliance Junjie FRV facelift 01 China 2012-04-22.jpg|Brilliance FRV File:Brilliance Auto Cross 2010 China.jpg|Brilliance FRV Cross File:Brilliance Junjie FSV China 2012-04-22.jpg|Brilliance FSV File:Brilliance Auto Coupe 2010 China (front).jpg|Brilliance BC3 File:Brilliance Junjie China 2012-05-05.jpg|Brilliance BS4 File:Brilliance BS6 2.0 Deluxe.JPG|Brilliance BS6 File:Brilliance H220 1.5 2014 (14323118822).jpg|Brilliance H220 File:Brilliance H230 01 China 2013-03-04.JPG|Brilliance H230 File:Brilliance H320 China 2016-04-08.jpg|Brilliance H320 File:Brilliance H330 01 China 2014-05-01.jpg|Brilliance H330 File:Brilliance H530 facelift 01 China 2016-04-09.jpg|Brilliance H530 File:Brilliance H3 001.jpg|Brilliance H3 File:Brilliance Zunchi facelift China 2016-03-28.jpg|Brilliance M1 File:Brilliance M2.JPG|Brilliance M2 File:Brilliance Tun 01 China 2016-04-06.jpg|Brilliance Tun File:Brilliance V3 facelift China 2018-03-28.jpg|Brilliance V3 File:Brilliance V5 facelift 2 China 2016-04-13.jpg|Brilliance V5 File:Brilliance V6 01.jpg|Brilliance V6 File:Brilliance V7 01 China 2019-03-28.jpg|Brilliance V7 Huasong Huasong is an automobile brand specializing in vans created in 2014 to 2020 by Brilliance Auto. • Huasong 7 File:Huasong 7 facelift 002.jpg|Brilliance Huasong 7 Xinri Brilliance Xinri New Energy Automotive Co., Ltd was founded in October 2018, and the first stage plant was completed and put into operation in December 2020. • Brilliance Xinri i03 File:Brilliance Xinri i03 image01.jpg|Brilliance Xinri i03 ==Joint ventures and alliances==
Joint ventures and alliances
BMW Brilliance In 2003, BMW and Brilliance agreed to make select products of this German luxury carmaker in China. As of 2010, the joint venture made the BMW 3 Series and BMW 5 Series and had plans to introduce the BMW X1 by 2012. These vehicles may differ slightly from those sold in other markets under the same names. As of mid-2010 almost 60% of the components used to manufacture the China-built BMWs were imported to China. File:BMW 1-Series F52 01 China 2017-04-05.jpg|BMW Brilliance 1-Series F52 File:BMW 5-Series G38 Li 02 China 2018-03-20.jpg|BMW Brilliance 5-Series G38 Li File:BMW X1 F49 Li 01 China 2017-03-24.jpg|BMW Brilliance X1-Series F49 Li Brilliance Shineray Brilliance Shineray is a joint venture between Brilliance Auto Group and Shineray Motorcycle Company (Shineray Group), one of China's largest motorcycle producers. Shineray Group bought the Italian motorcycle brand, SWM (motorcycles), and started an automotive brand with the SWM nameplate. SWM now makes a range of crossovers and compact MPVs. Key models include: • SWM G01SWM X7SWM X3 File:SWM G01 002.jpg|SWM G01 File:SWM X3 02 China 2018-03-20.jpg|SWM X3 File:SWM X7 China 2017-03-22.jpg|SWM X7 Renault Brilliance Jinbei (Jinbei) Formerly a wholly owned subsidiary (Shenyang Brilliance Jinbei Automotive) which sold licensed Toyota and General Motors designs, Jinbei was re-formed with Renault in 2017 with plans to launch light commercial vehicles and SUVs with Renault technology, under the Jinbei and Renault marques. Key models include: • Jinbei Konect (Guanjing) • Jinbei New HaiseJinbei F50Jinbei S70Jinbei Haishiwang File:Jinbei F50 001.jpg|Jinbei F50 File:Jinbei Haixing X30 China 2014-04-28.jpg|Jinbei Haixing X30 File:Jinbei Tjatse 01 China 2017-03-29.jpg|Jinbei Tjatse S70 ==Operations==
Operations
BMW-branded autos are made at a production base in the Northeastern Chinese city of Shenyang completed in 2004, and ongoing construction saw this base increase its production capacity to 200,000 units/year by 2012. An engine-making production base is located in Mianyang, Sichuan province. == Sales ==
Sales
A total of 188,143 Brilliance marque vehicles were sold in China in 2013, making it the 25th largest-selling car brand in the country in that year (and the 10th largest-selling Chinese brand). European exports In 2007, Brilliance's BS6 sedan performed poorly in a crash test conducted by Germany's ADAC, receiving only one out of five possible stars in the Euro NCAP rating. Brilliance then redesigned the car, changing at least sixty components, and it saw a three-star performance in a crash test performed by Spain's Idiada. However, the price also rose considerably, and the importer (HSO Motors) went bankrupt in November 2009. Brilliance then tried to go it alone, but with high pricing and considerable market reluctance after the well-publicized crash test failures, exports to Europe were ended in April 2010 with no immediate plans for resumption. SAIPA In 2015, Brilliance announced it had started joint production with SAIPA of Iran, to produce the H300 and H200 models, under the local brand name of Saipa. ==References==
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