The association has campaigned for several years to eradicate misleading advertising claims made by stammering treatment providers. Some claim, for example, that they can "
cure" stammering − but it is not possible to "cure" a stammer, in the accepted medical sense of the word. Accordingly, the BSA believes such claims not only give false hope to those who stammer − but also give people who do not stammer the false impression that stammering can easily be rectified. Respectable healthcare companies carry out independent trials on large numbers of people, over long periods of time, before claiming any benefit for their products or services. The campaign has been conducted by, firstly, encouraging treatment providers who are making doubtful claims to provide supporting data and, if they cannot do so, to moderate those claims; and, secondly, in cases where the treatment provider has not co-operated, the association has reported their advertisements to the UK
Advertising Standards Authority (ASA), who have investigated the claims and, if they prove to be unsupportable, have instructed them to remove the offending advertisement and amend any future claims. As from 1 March 2011, the ASA, and thus the association, have also been able to act against misleading claims made in editorial copy on websites. Following a complaint by the association, on 13 July 2011 the Advertising Standards Authority issued an adjudication against a website which said: "Discover how to stop stuttering with stammering cure that works". BSA's then chief executive Norbert Lieckfeldt, who has described stammering as "the hidden
disability", said the charity had received calls from members who said people were asking them about their stammer for the first time, because of ''The King's Speech''. The film had created a "good opportunity" for people to talk about stammering. He said: "Suddenly it has become a thing that can be talked about, which is very important for us...For those people who are engaged in conversations about it, their situation will have changed for the better." The association criticised comedian
Lenny Henry for his opening sketch for the 2011
Comic Relief, during which he
spoofed the film and grew impatient with
Colin Firth's portrayal of
King George VI as he stammered over his speech. In 2007 the association's then chair, Leys Geddes, strongly protested to the YouTube website about their classifying, as comedy, videos showing people struggling to speak, including three which he said appeared to be "malicious and stereotypical". YouTube replied that the videos did not violate its terms of use. Geddes has now posted his own video on YouTube, arguing for greater understanding for those who stammer. Speaking in support of the association's stance, Labour MP
Kate Hoey said: "For many people, particularly youngsters, stammering is not a joke – we need to ensure that help and support is given as early as possible and, most of all, we need to educate the public to understand the impact it has on people for the whole of their lives". Commenting
on the media coverage of Ed Balls' stumbling over his response in the
House of Commons on 5 December 2012 to the
Autumn Statement by
Chancellor of the Exchequer George Osborne, Norbert Lieckfeldt said: "The experience of a lifetime of stammering gives an edge to a personality, something to rub against, and I'd prefer that over smooth glibness any day. This is also the advice we at the British Stammering Association would give to anyone who stammers who is considering a career in politics". Under the new leadership of Jane Powell, the charity launched a major new campaign, Stamma, in 2019 which aimed to give the public an insight into what it means to stammer, dispel stereotypes and encourage people to take stammering seriously. To coincide with
International Stammering Awareness Day on 22 October 2019 a nationwide advertising campaign was launched, with Stamma being promoted on outdoor advertising spaces across the UK.
Employers Stammering Network Launched on 9 May 2013 with a reception in the
House of Commons hosted by The Rt Hon
Ed Balls (who was then an MP), the Employers Stammering Network, an initiative of the BSA and employers, aims to create a culture where people who stammer can achieve their full potential. In 2018, leading members with their own active networks included the
Civil Service, the Defence Stammering Network and
EY (formerly known as Ernst & Young). As the initiative matured, the Employers Stammering Network was in contact with supporters in some 150 organisations and over 50 change-makers in a range of work settings.
"Find The Right Words" The "
Find The Right Words" campaign was created by
VMLY&R for Stamma, and launched in October 2020. It highlights the problems caused by negative language used in relation to stammering and asks people to change perceptions of those who stammer. Articles on the
English-language Wikipedia featuring famous or notable people who stammer or stammered were reviewed, and edited by members of Stamma to correct information that failed to adhere to a neutral point of view. The campaign includes
digital advertising and
social media activity, and a video narrated by one of the charity's patrons,
Scroobius Pip, who said:
Apple's "woozy face" emoji Early in June 2021, Stamma investigated instances where, when the word "stammering" was typed into certain Apple devices, the "woozy face"
emoji was suggested, causing offence to many in the stammering community. The woozy face emoji, with a wavy mouth and a closed eye, was added to Apple's roster in 2018 and is supposed to depict being drunk, dazed, infatuated, or tired and emotional. Stamma logged a complaint with Apple on 16 June and asked for a response, pointing out that stammering can be seen as a disability under the
Equality Act 2010, as for many people it can severely impair day-to-day functions and for adults is lifelong. As such, the linkage between stammering and the woozy face emoji could constitute harassment under the Equalities Act. Stamma issued a press release in which its chief executive, Jane Powell, stated: "This is demeaning and damaging. Stammering is how some people talk. Treating it as a joke is stigmatising. It can leave people embarrassed about how they sound, bullied and ashamed which can affect their mental health, careers and relationships." It was picked up by the
Metro newspaper in the UK, as well as by platforms which covered Apple internationally. Stamma were contacted by supporters around the world and worked with the International Stuttering Association and VivaVoce Assoziatione in Italy, plotting a coordinated international campaign, with a petition on
change.org. On 2 July 2021, Stamma received word that Apple had released iOS update 14.7, which stopped the woozy face emoji from appearing when typing the word stammering. Stamma are still waiting for a formal response from Apple.
"No Diversity Without Disfluency" Stamma started a campaign, "No Diversity Without Disfluency", in October 2021 to get more people who stammer on TV, radio and film. They set up a change.org petition at www.stamma.org/petition which to date has received over 20,000 signatures. It is currently working with stammering associations in the US and Australia to adopt the campaign in their territories. The campaign was picked up by
Ofcom, who said, "We applaud the work to raise awareness of stammering and encourage broadcasters to take notice". ==See also==