With primitive early
printing presses, printing on a single sheet of paper was the easiest and most inexpensive form of printing available and for much of their history could be sold for as little as a penny. They could also be cut in half lengthways to make 'broadslips', or folded to make
chapbooks and where these contained several songs such collections were known as 'garlands'. The earliest broadsides that survive date from the early sixteenth century, but relatively few survive from before 1550. From 1556 the
Stationers Company in London attempted to force registration of all ballads and some 2,000 were recorded between then and 1600, but, since they were easy to print and distribute, it is likely that far more were printed. Scholars often distinguish between the earlier
blackletter broadsides, using larger heavy 'gothic' print, most common up to the middle of the seventeenth century, and lighter
whiteletter, roman or
italic typefaces, that were easier to read and became common thereafter. A centre of broadside production was the
Seven Dials area of London. Broadsides were produced in huge numbers, with over 400,000 being sold in England annually by the 1660s, probably close to their peak of popularity. Many were sold by travelling
chapmen in city streets and at fairs or by balladeers, who sang the songs printed on their broadsides in an attempt to attract customers. In Britain broadsides began to decline in popularity in the seventeenth century as initially chapbooks and later bound books and
newspapers, began to replace them, until they appear to have died out in the nineteenth century. Most of the knowledge of broadsides in England comes from the fact that several significant figures chose to collect them, including
Samuel Pepys (1633–1703),
Robert Harley, 1st Earl of Oxford and Mortimer (1661–1724), in what became
Roxburghe Ballads. In the eighteenth century there were several printed collections, including
Thomas D'Urfey's
Wit and Mirth: or, Pills to Purge Melancholy (1719–20), Bishop
Thomas Percy's
Reliques of Ancient English Poetry (1765), and
Joseph Ritson's,
The Bishopric Garland (1784). The mid-20th-century American
singer-songwriter Phil Ochs described his own songs and those of
Tom Paxton,
Pete Seeger,
Leonard Cohen, and
Graeme Allwright as contemporary equivalents of broadside ballads. ==Broadside ballads==