MarketUmbrella Entertainment
Company Profile

Umbrella Entertainment

Umbrella Entertainment Pty Ltd, now trading as Umbrella, is an Australian film distributor founded in 2001 by Jeff Harrison. Based in Victoria, the company operates across theatrical distribution, home entertainment, digital distribution, and streaming in Australia and New Zealand. In 2023 it launched the ad-supported streaming platform Brollie, and in 2025 it rebranded from Umbrella Entertainment to Umbrella.

History
Umbrella Entertainment was founded by Jeff Harrison, following his career in music distribution. The company began as a home entertainment business and later expanded into theatrical distribution in Australia and New Zealand. In 2015, Umbrella began distributing films digitally to online streaming services, including Australian hits, such as The Big Steal (1990) and Malcolm (1986), which were made available on Amazon Prime Video. Also that year, Jeff Harrison was appointed treasurer of Australian Independent Distributors Association (AIDA). On 23 November 2023, Umbrella launched their own free ad-supported streaming service titled Brollie (taken from the British slang term for Umbrella). In August 2025, Umbrella launched Umbrella Gaming, a game publishing division focused on supporting and releasing independent video games from Australasia. Its first announced title was Pro Jank Footy by Powerbomb Games. ==Overview==
Overview
The company distributes film and television to both Australia and New Zealand, and undertakes rights management activities for theatrical and non-theatrical distribution, television licensing, video-on-demand, hotels and air-lines. In addition to distributing the original product, Umbrella seeks out and interviews original performers, film makers, cast, crew, and other relevant extras for each release. ==Theatrical distribution==
Theatrical distribution
Umbrella distributes films theatrically across Australia and New Zealand, working across both local productions and international acquisitions. Since 2014, Umbrella Entertainment has collaborated with Australian production company Causeway Films, including the release of The Babadook, Cargo, and Buoyancy. In the 2020s, Umbrella continued to release films in cinemas while expanding its theatrical slate. Recent titles associated with the company include Talk to Me, Late Night with the Devil, Every Little Thing, and Birdeater, the latter of which won the Audience Award at the Sydney Film Festival. Umbrella has continued to acquire and distribute local and international genre films for Australia and New Zealand, including Redux Redux, The Surrender, Angel’s Egg, Black Sheep 2, Stake-Out, Bone Lake and When Darkness Loves Us. Upcoming and announced releases include Lesbian Space Princess, which received the Teddy Award at the Berlin International Film Festival, as well as We Bury the Dead and the music documentary Sweat It Out!. Umbrella also acquires international titles for local distribution, including films such as Return to Silent Hill and Exit 8. Umbrella is also involved in projects at the production stage, with titles such as Bluebottle, and Fear is the Rider, from writer/director/producer John Michael McDonagh, receiving support from Screen Australia and to be distributed locally. ==Sanctuary Pictures==
Sanctuary Pictures
In March 2023, general manager Ari Harrison launched a new film production company under Umbrella Entertainment called Sanctuary Pictures, in partnership with Australian producer Julie Ryan of Cyan Films. Harrison has previously executive produced and co-produced several films, including Talk to Me and The Survival of Kindness in 2022. Sanctuary Pictures aimed to first focus on independent feature films, later planning to branch into premium TV series. In February 2024, producer Jasmin McSweeney, who is based in Wellington, New Zealand, joined the team. She is also head of sales & acquisitions for Umbrella. Harrison and Ryan of Sanctuary, along with Andre Lima, are producing the film. It is scheduled to have its red carpet screening at the Adelaide Film Festival on 18 October 2025. Also in May 2025, the Wake in Fright Development Initiative was jointly launched by the Wake in Fright Trust, Umbrella Entertainment, Sanctuary Pictures, and the Australian Academy of Cinema and Television Arts. The national film development program offers in funding and development support by Sanctuary Pictures, with the goal of progressing the film into production. The focus is on thriller and horror films, especially those which magnify the voices of underrepresented groups in society. , Harrison is the director and owner of Sanctuary Pictures, ==Restoration of Australian films==
Restoration of Australian films
Umbrella Entertainment has a long history of restoring and distributing rare, classic, and cult titles. As of 2013, Umbrella Entertainment had restored over 100 Australian film in high definition, often in collaboration with the National Film & Sound Archive. As well as being sourced from NFSA archives, Umbrella Entertainment produces their own extra featurettes and interviews with cast and crew, gaining access to previous untouched archival materials including footage, outtakes, interviews and production documents. English-Australian director Brian Trenchard-Smith wrote "Umbrella and Madman's commitment to release past Australian films on DVD is a significant step in preserving our movie heritage... Contemporary audiences can now be introduced to a broad spectrum of Oz Cinema from classics and crowd pleasers to noble failures and underrated obscurities". Umbrella Entertainment has been involved in the restoration and reissue of Wake in Fright, a landmark Australian film directed by Ted Kotcheff. The film, which had long been difficult to access, underwent a major restoration process after elements were recovered and preserved. Umbrella later undertook a new 4K restoration of the film, scanned from original materials and developed in collaboration with filmmaker Mark Hartley. The restoration formed part of the company’s broader focus on preserving Australian cinema and reintroducing significant works to contemporary audiences. The restored version has been exhibited in cinemas and at film festivals, and released across home entertainment formats, contributing to renewed critical and audience interest in the film. • The Chant of Jimmie BlacksmithRoad GamesLong WeekendThe Man From Hong KongDark AgeCosiBody MeltMalcolmAngel BabySunday Too Far AwayBreaker MorantThe ClubStorm BoyMoney MoversThe ShiraleePicnic at Hanging RockPuberty BluesShameThe F.J. HoldenThe Adventures of Barry McKenzieFar EastBuddiesDimboolaCeliaMouth to MouthSpirits of the Air, Gremlins of the CloudsShineBurke & WillsJeddaGoodbye ParadiseWake In FrightSalute of the Jugger ==Brollie==
Brollie
Brollie is a video-on-demand streaming service dedicated to streaming classic Australian movies and TV shows. The serviced was launched by Umbrella Entertainment on 24 November 2023 as a free-streaming service, and has been described as an "Aussie content focused" streaming platform. ==References==
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