Brooks Stevens Design was established by Clifford
Brooks Stevens in 1934. In 1954, Brooks Stevens, the founder, popularized the term "planned obsolescence" as a cornerstone to product evolution. The phrase was not intended to refer to building things that deteriorate easily, but to "instilling in the buyer the desire to own something a little newer, a little better, a little sooner. Stevens's philosophies have been said to define the industrial design profession. The firm has designed products from toasters to automobiles and heavy equipment, including the 1949
Twin Cities Hiawatha and
Olympian Hiawatha trains with "
Skytop Lounge" cars. In 2007, the founder's son, Kipp Stevens, retired and sold Brooks Stevens to
Ingenium Product Development, expanding the company's product coverage and engineering capabilities. Today, Brooks Stevens designs and engineers both consumer and heavy industrial products. == References ==